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Chief Marketer Staff

  • Listline e-Newsletter 10/04/05

    Lake Group Media Inc. has been tapped to oversee the Wildlife
    Conservation Society’s list of 46,931 donors from the last 12 months.
    The average direct mail contribution was $100. Mailworks was the prior
    list manager.

  • Hershey Taps Arnold, North Castle Partners

    Hershey Foods last week reassigned its advertising and marketing account after a review, hiring Arnold Worldwide and expanding current work for North Castle Partners. Boston-based Arnold will handle all advertising and marketing for core brands …

  • Wrigley Taps BBDO for Life Savers

    Wm. Wrigley Jr. Co. last week shifted its Life Savers and Crème Savers ad account to BBDO Chicago after a review. Wrigley bought the brands in June from Kraft Foods, and plans “significant investment” to reintroduce the brands to consumers, said Rory …

  • Agencies

    McDonald’s Rolls Out New Monopoly Sweeps With $200 Million In Prizes

    Mcdonald’s Corp. today kicks off its newest version of its Monopoly game promising consumers a chance to win bigger and better prizes on- and offline touting more than $200 million in prizes with Best Buy and Hasbro as returning sponsors. The latest …

  • Wal-Mart Stores Hires McDonald’s Goodman for Marketing Post

    Mark Goodman, a former McDonald’s Corp. executive, has joined Wal-Mart Stores as executive VP-marketing and membership for Sam’s Club. The position went into effect on Oct. 1. In his new role, Goodman, 37, will oversee strategy development and …

  • Cott Shakeups Up Management, U.S. Head Resignsv

    The head of Cott Corp.’s U.S. unit has resigned amid a management shakeup to merge the company’s Canadian and U.S. businesses into North American in an effort to jumpstart sluggish sales. The soft-drink company said Robert J. Flaherty, executive VP and …

  • DM Sales to Hit $1.85 Trillion

    Direct marketing in the United States will generate $1.85 trillion in 2005, 7% of the country’s $26 trillion total sales, according to a new study released by the Direct Marketing Association. The DMA’s U.S. Direct Marketing Today: Economic Impact 2005 …

  • Agencies

    Court TV Makes Psychic Connection with Viewers Via Stunt, Sweeps

    Court TV is giving consumers a sneak peak into their future via a psychic reading stunt this week to help drive tune-in for the third season of Psychic Detectives. Consumers can get a free psychic reading from 50 psychics as part of the …

  • P&G Deal to Buy Gillette Sealed Saturday

    The Federal Trade Commission cleared the way last week for the proposed acquisition of the Gillette Co. by the Procter & Gamble Co. And, now that the deal has received regulatory clearance in both the U.S. and E.U., the company said the $57 billion …

  • Hilary Duff to Bow Fragrance with Elizabeth Arden

    Elizabeth Arden, Inc. has signed its second licensing deal in a week to debut new fragrances. Teenage actress and singer Hilary Duff will have a new fragrance in stores across North America in fall 2006. Last week, the skin care and cosmetics maker …