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Chief Marketer Staff

  • Malibu and Sauza Hit the High Seas with Carnival Cruise Lines

    Two Allied Domecq brands have partnered with Carnival Cruise Lines for a high-seas promotion filled with giveaways and pool parties. The promotions, from Malibu’s flavored rum brands and Sauza tequila, target passengers on cruises aboard Carnival’s Fun …

  • Welch’s Signs Regis Philbin as Spokesperson

    Welch’s Foods has hired popular talk show host Regis Philbin as its new spokesperson for Welch’s 100% Grape Juice. He will be featured in a series of 30-second radio spots that talk up the health benefits of the juice. The ads began airing last week and …

  • CPGs Benefit from High Gas Prices

    Rising gas prices have been a boost to the consumer packaged goods industry as consumers are forced to reassess and reallocate spending. A new study has found that as gas prices topped $2 per gallon this spring, the CPG industry as a whole grew 2.5% …

  • Dole Launches Superfoods, Builds a Spa

    Dole Food Co. has launched a nutrition education program with product labels and P-O-P, a cookbook, and plans for a spa and wellness center. The campaign, called “Superfoods,” puts logos on Dole produce with specific nutritional benefits. There are …

  • Agencies

    MTV Pimps Out Sweeps With Midway’s L.A. Rush

    To boost the launch of Midway’s new arcade-style racing game L.A. Rush, MTV and MTV2 are rolling out two separate sweepstakes in which three consumers can win a pimped out 2006 Subaru Impreza WRX STI. The promotion coincides with yesterday’s launch of …

  • News Briefs

    WAL-MART STORES: has launched a new line of urban apparel called “Metro 7” to target women 24 to 45. The clothing line, which offers lower-priced versions of trendy fashion in denim, velvet and silk, is rolling out in 500 stores. Print ads and online …

  • Agencies

    Presence Marketing Helps HBSC Build Foot Traffic

    When HSBC Bank USA wanted New Yorkers to know of its presence in their neighborhoods, it set up faux game shows, complete with real prizes, in front of local branches. The result was increased brand awareness and foot traffic, and even new accounts.

  • Agencies

    Following Up with the Meow Mix Café: The Six Keys to Pop-up Store Success

    The pop-up store was originally slated to be open only for three days. But media coverage topped 150 million media impressions on six continents, creating a buzz that led Meow Mix to keep the store open for an additional seven days. It even drew a request from a South African businessman who wanted to open a franchise there.

  • Wireless Carriers Struggle to Keep Consumers Loyal

    Mobile phone companies face high rates of customer turnover and negligible brand loyalty. Two of the reasons—lack of an emotional connection with customers and promising more than they can deliver—aren’t unique to the wireless carriers. In fact, any marketer of goods that consumers consider to be commodities could fall victim to the same woes.

  • MSN AdCenter Calls for Testers, Quietly

    MSN has given a soft launch to the U.S. pilot of its new adCenter pay-per-click search ad platform, intended eventually to offer a search-ad alternative to both Google and Yahoo!