Chief Marketer Staff

• Listline e-Newsletter 10/12/05

  Lombardi Publishing Corp. chose Macromark Inc. to manage 17 lists, most
  of which name newsletter subscribers and product buyers in the financial
  services sector. Two master files are available, Lombardi Publishing
  Seminar (231,640 buyers) and Lombardi Health Press (29,773 subscribers).

• Shoppers Resent “Season Treason” At Retail: Yankelovich

  Shoppers resent it when retailers rush the holiday season, and prefer to set their own pace, especially this year. Consumers see early holiday displays as “season treason,” according to research firm Yankelovich. That exacerbates consumers’ feeling that …

• Agencies

  Card Holders Pick Electronics Over Home Improvement Rewards: Maritz

  There has been a shift in reward preferences by American rewards card consumers who would now prefer to listen to a new iPod than repaint the garage.

• Agencies

  Editor’s Pick: The New Spa At Mohonk Mountain House

  When it comes to employee incentives, perhaps nothing says its better than a trip to a spa. The Spa at Mohonk Mountain House was one of hundreds of travel destinations seeking to capture the attention of thousands who attended last month’s Motivation …

• Hiring Rises At Direct Marketing Companies

  Direct marketing companies are planning to hire more workers this fall than at any time since 2001.

• Agencies

  TLC Boosts Series Via Guerilla Marketing Campaign

  TLC took to the streets to generate buzz around its new fall show, The Adam Carolla Project, seeding thousands of premiums to consumers via a guerilla marketing campaign to drive tune-in to the series. During the two-week promotion, which …

• Agencies

  IMA Names 2006 Executive Committee

  The Incentive Marketing Association has named its leadership team, charged with implementing its new five-year strategic plan. The plan calls for more education, training and benchmarking opportunities to incentive users and suppliers. IMA’s 2006 …

• Agencies

  American Eagle Outfitters Launches Loyalty Program

  American Eagle Outfitters has rolled out a new loyalty program that rewards consumers and employees alike with certificates for branded merchandise based on spending habits. The AE All-Access Pass lets customers 13 and older earn credits on any items …

• Agencies

  Heinz Spreads Silly Squirts Online

  H.J. Heinz Co. is launching Silly Squirts kid-friendly ketchup with a dedicated Web site and online sweepstakes. The bottle has a flip top with three different drawing nozzles; it sells for $2. Heinz supports the rollout with a micro-site on family site …

• Agencies

  Amazon Joins Points.com Portal

  Points International signed a deal with Amazon.com that lets Points.com members swap airline miles for Amazon products. Points.com is a reward management portal that lets members shop using points from loyalty programs to which they already belong. …