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Chief Marketer Staff

  • DMA Moves Mastria to New Media Post

    Lou Mastria has been named vice president of interactive and emerging media for the Direct Marketing Association.

  • Rapp Collins Wins Brinker Restaurant Account

    Rapp Collins Worldwide (Omnicom) has been named agency of record for the Brinker International family of restaurant brands, including Romano’s Macaroni Grill, On The Border Mexican Grill & Cantina and Maggiano’s Little Italy.

  • Children’s, Outdoor Mailings Show Growth: Study

    The children

  • Nautilus Mails Second Ever Catalog

    Fitness company Nautilus Inc. has released its second catalog this month.

  • Listline e-Newsletter 10/14/05

    Statlistics now manages Virgo Publishing’s master file. It contains
    619,030 controlled circulation subscribers. Virgo has publications in a
    wide range markets including technology, telecommunications, health,
    textiles and clothing.

  • Listline e-Newsletter 10/13/05

    F+W Publications Inc. has retained ClientLogic Specialists Marketing
    Services to oversee 15 magazine lists and five book club files. Data
    cards have been released already for Country’s Best Log Homes (42,743
    subscribers) and Log Homes Illustrated (40,486 subscribers).

  • Alcone Revamps, Adds California Shop

    Alcone Marketing Group has bought promo agency The Marketing Partners and is reuniting its four divisions. Alcone split its services into four units (Alcone Promotions, Alcone Fulfillment, Alcone Digital and Alcone Merchandise) about 15 months ago (P&I …

  • Cingular Yanks Upfront Dollars from FOX

    Cingular Wireless has pulled millions of dollars worth of upfront media commitments it placed with FOX and has moved its dollars to other networks, according to news reports. Industry executives said the commitments, which range in prices from $3 …

  • E! Entertainment Shows TV Clips In-Theater

    E! Entertainment is coming to a theater near you, thanks to a new partnership between the network and Screenvision, a movie advertising company. New York City-based Screenvision has added a “pre-show” to more than 1,000 digital screens across its …

  • Lafley: P&G Has Room to Grow

    Procter & Gamble President-CEO A.G. Lafley sees room for growth following P&G’s purchase of Gillette Co. P&G bumped up its sales growth goal, eyeing a 5% to 7% increase in sales and a boost in operating margins to 24% (from its current 19%), Lafley told …