Chief Marketer Staff
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Data Bills Pile Up in Congress
THE VERDICT ISN’T IN ON whether the wheels of legislation grind finely, but they sure do grind slowly: All the data-related bills covered earlier this
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Monster’s Ad Short on Response-Building Elements
This Monster.com ad is one of those you have to really work at to figure out. As often happens, the copy down below in tiny art-director type is not bad,
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The Kindness of Strangers
Before Hurricane Katrina, 1504 was the worst room a traveler could get in any large New Orleans hotel. I know this from personal experience: During the
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Sunset Your Modality, Please
DURING A RECENT INTERview, a high-level marketing agency executive said his company’s goal for a recent acquisition was to create an integrated marketing
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Losing Track
THE TERM TOSSING YOUR COOKIES HAS NEVER HAD AN exactly positive connotation, but for marketers it’s becoming even more of an unsavory concept. Recent
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LETTERS TO THE EDITOR
FACE IT, WE’RE ALL LAZY I read Beth Negus Viveiros’ Oh Bother! (Pushing the Envelope, August) while vigorously nodding my head in agreement. I thought
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Conventional Wisdom
MOST RETAIL loyalty programs are alike, and many are failing in their basic mission. Consumers and retailers are feeling disillusioned, but the programs
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Borders Uses Data to Boost Service
KEEPING 30 MILLION CUSTOMERS happy is a tall order. But Borders Group Inc. has taken on that challenge with information to back it up. Borders has been
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The Best and the Brightest
WHEN THE TOPIC is business-to-business direct marketing, I’m often asked about what kind of response rates to expect, about the most productive media