Chief Marketer Staff
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Agencies
News Item: USPS Buys FedEx
MAKING ANOTHER MOVE IN ITS BID TO BECOME ONE OF the nation’s largest and most profitable companies, the U.S. Postal Service acquired the $29 billion company
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Agencies
Staley Surfaces
Ever wonder what happened to Donald Staley, the copywriter behind J. Peterman, after the catalog company collapsed? He has joined the advisory board of
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Agencies
Checklist for Success
ANYONE CAN START UP AN Internet site, or even a catalog, right? Sometimes it seems that way, as new e-commerce domains often shortly followed by print
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Agencies
Housing Mailing Gets 23% Response
Food for the Poor notched a 23% response to a recent mailing targeting high-end donors. Contributions will be used to help build homes in 16 Caribbean
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Agencies
Like It’s 1999
PARDON ME FOR GLANCING at the calendar so often. But you see, I just can’t shake this sneaking suspicion that it’s 1999 all over again. See, I spend my
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Agencies
Joffe Wins Cell Phone Spam Case
THINKING OF SENDING E-MAIL text messages to cell phones? Better think again. An Arizona appellate court ruled that a ban on automatic dialers spelled
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Agencies
Data Bills Pile Up in Congress
THE VERDICT ISN’T IN ON whether the wheels of legislation grind finely, but they sure do grind slowly: All the data-related bills covered earlier this
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Agencies
Sunset Your Modality, Please
DURING A RECENT INTERview, a high-level marketing agency executive said his company’s goal for a recent acquisition was to create an integrated marketing
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Agencies
LETTERS TO THE EDITOR
FACE IT, WE’RE ALL LAZY I read Beth Negus Viveiros’ Oh Bother! (Pushing the Envelope, August) while vigorously nodding my head in agreement. I thought