Chief Marketer Staff, Author at Chief Marketer

Rewarding Those Who Have It All

HERE’S THE MILLION-DOLLAR QUESTION: how best do you reward shoppers spending upward of $1 million a year when their loyalty transcends traditional rewards?

Provo Gets Crafty with Multimedia

Crafters are creative sorts, so it stands to reason that when marketing a new product to them, you’d want to get creative as well. Provo Craft did just

Mobile

Mobile March of the Penguins

It’s got football and baseball, sure, but basically Pittsburgh is a hockey town. After all, the Pittsburgh Penguins have brought home three Stanley Cups,

Mobile

Malls, Walking: The Latest Shopping Apps

At least those second-string wishes have come true. A number of recent smartphone apps use either location, mapping or some tech gizmo to log in mall

Mobile

Location, Location, Location

When geo-social games those contests on mobile devices that let users check in and become of their favorite places first attracted notice, marketers were

Agencies

Fear Factor: Clients Are too Cautious, Say DM Creatives

In direct marketing, looks aren’t everything. A pretty package isn’t worth the paper it’s printed on if it doesn’t get results. And while much of direct

Agencies

Priming Your Preheaders

You no doubt know the importance of slaving over your subject lines and headlines until you perfect your prose. But you may not be so conscientious when

Agencies

Starbucks In-Store Web Channel Connects With Coffee Drinkers

When so many of your customers log onto the Web in-store, there’s a lot of logic in owning the connection. In a move expected when it lifted all fees

The Anatomy of Canon’s 2D Bar Code Promotion

With an eye toward boosting in-store sales, Canon is testing 2D bar code labels on its printers. Like other brands that have tested 2D or QR codes

Halloween Spending Expected to be Up

Halloween is back in style. Some 148 million Americans will enjoy the holiday this year spending considerably more than they did last year