Chief Marketer Staff
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From the Mouths of Babes: A Kid’s Take on ROI
IF YOU STILL THINK not everyone is considering the importance of measurable marketing, talk to my kids. As we frolicked on the beach during a week off
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Did You Know? Google Search
2 to 5 seconds is what Google says its new predictive Instant Search will save the average searcher, showing search results for what Google thinks you’re typing before you’ve finished
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Big Bold Color: Crayon Promo Draws in Kids
The World’s Largest Crayon six or eight feet can be won by shoppers who pop an entry into the sweeps official entry box. It’s offered by Bagwell Promotions
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Agencies
Pull the Trigger on Abandoned Carts
Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they’d placed in their
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Rising to the Social Occasion: A Q&A With Salt’s Paul Parkin
Social media is big with consumers. That much we know. But for brands, it also raises issues of consumer control, employee empowerment and just who owns
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Agencies
Room at the Inn
La Quinta is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels. It is also in the business of making sure
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The Anatomy of Canon’s 2D Bar Code Promotion
With an eye toward boosting in-store sales, Canon is testing 2D bar code labels on its printers. Like other brands that have tested 2D or QR codes
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Halloween Spending Expected to be Up
Halloween is back in style. Some 148 million Americans will enjoy the holiday this year spending considerably more than they did last year
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Five Tips in Designing Environmentally Friendly P-O-P
Earlier this year, Walmart began a new initiative to grade and score products by answering questions like: Is this product easier to recycle? The retail titan is making markters rethink the way they build P-O-P displays