Chief Marketer Staff

• Provo Gets Crafty with Multimedia

  Crafters are creative sorts, so it stands to reason that when marketing a new product to them, you’d want to get creative as well. Provo Craft did just

• Brand, Buzz and Bookings

  February 14, 2007, and a crippling ice storm descends upon New York City. JFK is laminated with thick ice. JetBlue, its largest single tenant, opts to

• Mobile

  Mobile March of the Penguins

  It’s got football and baseball, sure, but basically Pittsburgh is a hockey town. After all, the Pittsburgh Penguins have brought home three Stanley Cups,

• Mobile

  Malls, Walking: The Latest Shopping Apps

  At least those second-string wishes have come true. A number of recent smartphone apps use either location, mapping or some tech gizmo to log in mall

• Agencies

  Priming Your Preheaders

  You no doubt know the importance of slaving over your subject lines and headlines until you perfect your prose. But you may not be so conscientious when

• Agencies

  Starbucks In-Store Web Channel Connects With Coffee Drinkers

  When so many of your customers log onto the Web in-store, there’s a lot of logic in owning the connection. In a move expected when it lifted all fees

• Mobile

  Location, Location, Location

  When geo-social games those contests on mobile devices that let users check in and become of their favorite places first attracted notice, marketers were

• Agencies

  Fear Factor: Clients Are too Cautious, Say DM Creatives

  In direct marketing, looks aren’t everything. A pretty package isn’t worth the paper it’s printed on if it doesn’t get results. And while much of direct

• The Anatomy of Canon’s 2D Bar Code Promotion

  With an eye toward boosting in-store sales, Canon is testing 2D bar code labels on its printers. Like other brands that have tested 2D or QR codes

• Halloween Spending Expected to be Up

  Halloween is back in style. Some 148 million Americans will enjoy the holiday this year spending considerably more than they did last year