Chief Marketer Staff

• Brinker Targets Marketing, Taps Rapp Collins

  Foodservice giant Brinker International last week named Rapp Collins Worldwide its direct marketing agency of record as Brinker shifts to a targeted marketing strategy from mass-marketing. Rapp Collins picks up Brinker’s premium brands including …

• Agencies

  King Kong Gets Marketing Boost Via Early DVD Release

  Universal Pictures is taking a new approach to boost its upcoming King Kong film, releasing a DVD that documents that movie’s making the day before it hits theaters. The King Kong Peter Jackson’s Production Diaries DVD marks the first time a movie …

• Agencies

  Westin Hotels Takes Apprentice Task Online

  Westin Hotels & Resorts is bringing fans of The Apprentice: Martha Stewart online via a new marketing campaign that further leverages its product-placement deal on the show. Westin was the latest brand featured under a brand integration deal with NBC’s …

• EA, Spielberg Collaborate on Video Games

  Electronics Arts and Academy Award winner Steven Spielberg have formed a long-term agreement to create three new and original game franchise properties. Spielberg will work with development teams at EA’s Los Angeles, CA, studio to bring his storytelling …

• Johnnie Walker Taps Baseball Poem Might Casey for Campaign

  Johnnie Walker has launched an integrated campaign that ties the scotch whiskey to the famous baseball poem Mighty Casey. Mighty Casey is the fictional baseball player in the 1888 poem Casey at the Bat by Ernest Lawrence Thayer. In the original poem, …

• News Brief

  MARKETING WERKS: Chicago, promoted Brian Balok and Lindsay McNamara to senior account managers, both new posts, from account managers; and Ashley Guida to senior account coordinator from account coordinator. …

• Mail Stream: A Report on Incoming Direct Mail

  New Catalogs Promote PictureFrames.com Professional frame supplier Graphik Dimensions Ltd. plays up its PictureFrames.com domain name on two fall catalog covers, putting the Web address in a font large enough to be considered the catalog’s title by …

• Coming to a Theater Near You: Content-Wrapped Ads

  Earlier this month Screenvision, the market leader in selling ads in movie theaters, and E! Entertainment Television agreed to provide programming to 1,500 screens, a figure Screenvision predicts will reach 5,000 by the end of 2006. E! joins HBO and Discovery Networks as Screenvision’s partners in delivering content to accompany the preshow commercials

• Listline e-Newsletter 10/17/05

  Macromark Inc. has assumed management of a list that identifies direct
  mail buyers of lottery and sweepstakes information in the United
  Kingdom. (The file name is British Sweepstakes, Games and Money-Making
  Opportunities U.K.)

• Agencies

  How to Kill Off Customers

  Yes, I have an implicit skepticism aimed at marketers who pose and posture as experts in that most ill-conceived term, “customer relationship management.”