* British Sweepstakes/Games and Money
* Permission Data Postal Names
* Virgo Niche Lists
* Smarter Quotes Financial Alert
* CDS Safety and Industrial
* Synergy Sweeps
* Botanical Animal Catalog
* Executive Promotions
LISTS UNDER NEW MANAGEMENT
British Sweepstakes/Games and Money
Macromark Inc. has assumed management of a list that identifies direct mail buyers of lottery and sweepstakes information in the United Kingdom. (The file name is British Sweepstakes, Games and Money-Making Opportunities U.K.) The count for this year is 44,360. The unit of sale ranges from $40 to $200. List Services Corp. was the prior list manager.
Selections: Gender, hotline, telephone numbers, postal code
Sample usage: European Marketing, AIRC, PDSA, GME, ELG Marketing, Global Players Network, Council Direct Communications, Seven Seas, MCI Technologies
Price: $175/M
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or bill@macromark.com
NEW LISTS
Permission Data Postal Names
The online lead generation firm Permission Data LLC plans to release postal lists. Data card release approvals are still pending, but roughly 3 million names will be available according to the list manager. Demographic, lifestyle and behavioral data enhancements will be offered. The source is the Internet.
Selections: Monthly hotlines, health and wellness, religious, sweepstakes, personal finance, recency (more to be announced)
Price: $90/M
Contact: Aggressive List Management Inc., Robin Bork at 847-304-4030, ext. 212 or robin@aggressivelist.com
Virgo Niche Lists
Numerous small niche files, each with fewer than 5,000 names, recently became available from Virgo Publishing, which previously offered only a combined master file, according to the list manager. Subscriber lists are available with counts ranging from 1,089 for Innsights and Hat Business Quarterly to 4,802 for Horse Professional. Some of the other niche titles available include Mover, Loss Prevention and Security Journal, Private School Business and Assisted Living Success.
Selections: State/SCF/ZIP
Price: $200 to $1,000 (flat fees)
Contact: Statlistics, Kevin Finch at 203-778-8700, ext. 135 or k.finch@statlistics.com
Smarter Quotes Financial Alert
A list has become available with 505,031 subscribers to the Smarter Quotes Financial Alert, an online financial services newsletter. Individuals entered demographic and financial information at SmarterQuotes.com to receive financial offers tailored to their needs. Internet registration is the source.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Acton Direct, Carie Shallenberger at 402-470-5808 or cshallenberger@acton.com
CDS Safety and Industrial
A combined master file has been assembled from the Conney Safety and Direct Safety catalogs. The CDS Safety and Industrial master file contains 244,570 names, including more than 75,000 buyers from this year.
Selections: Number of employees, gender, max per company, SIC code, state/SCF/ZIP
Price: $130/M (2005 buyers)
Contact: MeritDirect, Kevin Daly at 914-368-1069 or kdaly@meritdirect.com
Synergy Sweeps
Some 34,799 consumers who responded to post card mailings are named on the Synergy Sweeps file. Those who responded receive a 25-page booklet about sweepstakes. This file includes segments for paid (12,582) and nonpaid (7,012) sweepstakes entrants. The average unit of sale was $15. Telemarketing inquiries will be considered.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or AM@offersinthemail.com
Botanical Animal Catalog
Equilite Inc. has released a 20,000-name customer list from Botanical Animal Catalog. The average unit of sale was $80 for herbal, homeopathic and flower essence products — for horses, and to a lesser extent dogs and cats. Animal care books are videos were sold too.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or jorourke@mailmkt.com
IN THE NEWS
Executive Promotions
Lynn Anne Badurina has been promoted to director of online marketing services at Mokrynskidirect. Badurina’s responsibilities will include working with clients that use online products, including paid search.
Suse Lerner was promoted to marketing manager of the marketing services group at V12 Group LLC. Lerner was formerly an account executive at Datagence Inc., which merged with two other firms to form V12 Group.
