Chief Marketer Staff, Author at Chief Marketer

Live From DMA05: Former Yesmail President Launches Web Analytics Company

The former president of e-mail concern Yesmail is launching a Web analytics consultancy, and he plans on building a network of stay-at-home marketing moms to do it.

Agencies

LIVE FROM DMA05: Insert Media Day May Be Postponed

The Direct Marketing Association’s conference roster might be lighter by one entry next year.
Insert Media Day, an event focusing on alternative print media, may be postponed for six months while the DMA’s Insert Media council reevaluates the event. That would move it to March 2007.

Live From DMA05: Marketing to the 50+ Set

There is no such thing as a single mature market.
So asserted consultant Kurt Medina at DMA05 in Atlanta Monday. Rather, there are three distinct groups of people aged 50 and above: pre-retirees (people between 50 and 62), active retirees (63-74) and seniors (75 and over).

Live From DMA Annual: DM’s Place in the Corporate Chain

Companies that view direct marketing as a tactic, one under the control of their advertising departments, are dooming their programs to failure. Firms that view it on equal footing with sales, advertising, public relations and sales promotion activities may upset traditional organization charts, but their efforts will be more successful.

Agencies

Live From DMA05: E-mail Authentication Becomes Mandatory for DMA Members

The board of directors of the Direct Marketing Association voted on Monday to require that all DMA members begin using e-mail authentication protocols.

Stephen Lacy Selected Chairman of DMA Board

Stephen M. Lacy, president and COO of the Meredith Corp. has been elected as chairman of the board for the Direct Marketing Association for 2006. Lacy will succeed Ronald. L. Bliwas, president and CEO of A. Eicoff & Co., who will continue to serve as a board member.

Sex in Ads Works for Men, Not Women

An online questionnaire and Web-based visual test of what people look at when they view advertising with sexual images confirms what some may have suspected. Sex works better in advertising messages for men than women.

Acxiom Gains Access to Echelon’s Scoring Data

Consumer scoring data from Echelon Targeting’s Discretionary Spending Index (DSI) has become available with InfoBase line database products offered by Acxiom Corp.

Listline e-Newsletter 10/18/05

Jems Communications has named DM2 to manage the subscription lists of
FireRescue Magazine (31,749 subscribers), Wildland Firefighter (6,155
subscribers) and its flagship publication JEMS–the Journal of Emergency
Medical Services (28,448 subscribers). MKTG Services was the prior list
manager.

Kraft Streamlines, Cuts 600 Jobs

Kraft Foods has reorganized its staff, cutting about 600 jobs as it streamlines operations in its five divisions in the U.S. and Canada. Kraft North America Commercial eliminated sub-divisions within its Snacks, Beverages, Cheese & Dairy, Convenient …