Chief Marketer Staff
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Live from DMA05: The Costliest Storms Will Pinch DMers, Too
With a record 22nd hurricane now forming off the Florida coast, a Tuesday session at the DMA05 show in Atlanta outlined what pain direct marketers should expect to feel from the damage done by Katrina and Rita, and stressed the need for emergency readiness for the future.
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Live from DMA05: No-Nonsense Tips on How to Increase Web Sales
E-mails to people who have abandoned their shopping carts can recover up to 25% of lost sales.
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DMA O5 Live: Optimize Your Co-op Database Lists
Statistical modeling programs used in conjunction with cooperative databases are getting more sophisticated and better at identifying specific types of customer prospects. And the list models created with this data can be used to factor in customer acquisition costs.
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Live From DMA05: Telemarketing Gets Best Response
For directly ordered products or services, telemarketing received the highest return-on-investment index at 18.2, according to the Direct Marketing Association’s 2005 Response Rate report, released Tuesday in Atlanta.
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J. Jill Names Bayne CMO
The J. Jill Group Inc. has named Lisa Bayne executive vice president/chief marketing officer effective Oct. 31.
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Digital
Annual Check-up for Search Programs
Is your search advertising program healthy? How do you know? If you outsource, is your agency doing the job well? It would be nice to assume that hiring an expensive specialist guaranteed a clean bill of heath, but malpractice suits are often well-justified.
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Listline e-Newsletter 10/19/05
Symphonix LLC has released three lists of dietary supplement and
health-related files. Postal and telemarketing records are available. -
Live From PROMO Expo: “Market to an Audience of One”
Forget mass marketing, advises Expo keynote J. Brad Davis. The key to success is marketing to “an audience of one.” “You reach out to the masses by appealing to the individual, through like-minded communities,” said Davis, who took Expo attendees on a …