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Chief Marketer Staff

  • Live From DMA Annual: The Costliest Storms Will Pinch DMers Too

    (Direct Newsline)—With a record 22nd hurricane now forming off the Florida coast, a Tuesday session at the DMA05 show in Atlanta outlined what pain direct marketers should expect to feel from the damage done by Katrina and Rita, and stressed the need …

  • Live From DMA Annual: No-Nonsense Tips on How to Increase Web Sales

    (Direct Newsline)— to people who have abandoned their shopping carts can recover up to 25% of lost sales. That was one of the more eye-popping tidbits in the presentation 31 Ways to Boost Cataloger Web Sales by 20% given by Michael Abney and Jennifer …

  • News Briefs

    POWERBAR: and the World Triathlon Corporation have formed a three-year global sponsorship agreement that designates PowerBar as the Official Global Energy Bar and Energy Gel Sponsor from 2006 through 2008 for all U.S. and international Ironman …

  • AOL Laying Off 700 Mostly Call Center Employees

    America Online is laying off more than 700 primarily call center employees in response to declining dial-up subscriber rates

  • DMA Expenses, Revenue Rise; Conference Revenue Dips

    Revenue and expenses for the Direct Marketing Association in fiscal 2004/05 were both slightly up from last year, while revenue from meetings and conferences dropped, according to the organization’s annual report.

  • PacificNet Acquires Chinese Call Center Company

    PacificNet Inc., a Chinese call center company, has acquired Guangzhou JunFeng Network Technology Co. Ltd. for an undisclosed sum.

  • Viking Closure Paces Office Depot Loss

    Office Depot reported a $47.9 million loss during the third quarter, stemming from the shuttering of the Viking Office Products catalog and the elimination of 16 stores.

  • Sportsman’s Guide Sees Earnings Increase

    The Sportsman’s Guide Inc. expects to report diluted earnings per share of between 23 cents and 25 cents for the third quarter, up from 17 cents per share last year.

  • Germans Top Online Buyers, Says Survey

    German shoppers buy more items over the Internet than any other nationality, according to an ACNielsen survey.

  • J. Jill Names Bayne Executive VP

    The J. Jill Group Inc. has named Lisa Bayne executive vice president/chief marketing officer