* Symphonix Files
* Moosejaw Postal and E-mail
* CDS Safety and Industrial
* Botanical Animal Catalog
* Synergy Sweeps
* Handsome Rewards PIP
* Bud K Worldwide
* American Pharmacists Association
NEW LISTS
Symphonix Files
Symphonix LLC has released three lists of dietary supplement and health-related files. Postal and telemarketing records are available. The largest file Symphonix Health Supplement and Beauty Product Buyers contains 92,248 names generated this year, including 24,251 hotline names from August. The Male Enhancement by Symphonix and Beauty Products by Symphonix lists have 51,300 and 40,132 buyers, respectively from this year.
Selections: Gender, state/SCF/ZIP
Price: $105/M (postal file); $250/M (telemarketing file)
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or pranalli@impulsermi.com
Moosejaw Postal and E-mail
Moosejaw Mountaineering and Backcountry Travel Inc. has introduced postal and e-mail lists of Moosejaw outdoor apparel and gear buyers. Among the postal segments offered are 38,821 buyers from the last 12 months. The last-12-month e-mail file count is 67,975. The average unit of sale was $135.
Selections: Hotlines, gender, product, dollar, state/SCF/ZIP
Price: $110/M (postal file); $125/M (e-mail file)
Contact: Millard Group Inc., Donna Hamilton at 619-595-4801 or dhamilto@millard.com
CDS Safety and Industrial
A combined master file has been assembled from the Conney Safety and Direct Safety catalogs. The CDS Safety and Industrial master file contains 244,570 names, including more than 75,000 buyers from this year.
Selections: Number of employees, gender, max per company, SIC code, state/SCF/ZIP
Price: $130/M (2005 buyers)
Contact: MeritDirect, Kevin Daly at 914-368-1069 or kdaly@meritdirect.com
Botanical Animal Catalog
Equilite Inc. has released a 20,000-name customer list from Botanical Animal Catalog. The average unit of sale was $80 for herbal, homeopathic and flower essence products — for horses, and to a lesser extent dogs and cats. Animal care books are videos were sold too.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or jorourke@mailmkt.com
Synergy Sweeps
Some 34,799 consumers who responded to post card mailings are named on the Synergy Sweeps file. Those who responded receive a 25-page booklet about sweepstakes. This file includes segments for paid (12,582) and nonpaid (7,012) sweepstakes entrants. The average unit of sale was $15. Telemarketing inquiries will be considered.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or AM@offersinthemail.com
NEW INSERT MEDIA
Handsome Rewards PIP
Some 470,000 Handsome Rewards packages are shipped annually. Most of these general merchandise buyers are 50 or older. The audience is 58% women. Up to eight inserts will be placed in each package, no larger than 5-1/2 by 8-1/2 inches, weighing no more than .25 ounce.
Price: $49/M
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8259 or mrglistprocess@aol.com
NEW SELECTS
Bud K Worldwide
Six product selects are now offered on the Bud K Worldwide fantasy and medieval weaponry catalog. The overall universe count is 158,840. Separate counts are available for buyers of air guns, apparel, camping, novelties and toys, knives, martial arts and self-defense. The average unit of sale was $68. The sources are direct mail (80%) and space advertising (20%). The list owner may require reciprocal rental. No telemarketing is allowed.
Sample usage: Adam and Eve, Atlanta Cutlery, Bookspan, Cheaper Than Direct, Heartland America, Johnson Smith Co., North American Hunting Club, Shomer Tec, Sierra Trading Post, Sportsman’s Guide, Thompson and Co.
Price: $95/M
Contact: List Locators & Managers, Roxanne Hatfield at 913-338-5055, ext. 241 or Roxanne@listlocators.com
American Pharmacists Association
Telephone numbers for 155,000 pharmacists recently became available on the American Pharmacists Association’s list. There are 201,672 members and member prospects are named on this file. Pharmacy school students are included in this file, organized by year of expected graduation. Direct mail is the source.
Additional selections: Practice interest, practice setting, age, business/home address, credentials, gender, member type, pharmacy degree, school/year of graduation, academy section, functional title, state/SCF/ZIP
Price: $100/M
Contact: Medical Marketing Service Inc., Garth Elliot at 630-477-1541 or g-elliot@mmslists.com
