Chief Marketer Staff

• Agencies

  PTC Helps Resellers Get Out the News

  PTC, a firm that offers product lifecycle management tools, noticed something a year or two ago: Several of its value-added resellers were sending e-mail newsletters to their customers. But they varied in quality.

• Agencies

  Anthem Blue Cross Uses E-Mail to Push Wellness

  How many people really believe that their health care provider cares about their health? That was the challenge faced by Anthem Blue Cross and Blue Shield and its parent company Wellpoint.

• Agencies

  A Letter From Lester Wunderman

  Don Peppers and Martha Rogers maintain that “Return on Customer Value is in fact that rarest of things in business—a truly new idea.” I would like to thank them for the compliment because my clients, my agency and I seemed to recognize and use long-term customer value, and even wrote about it long before they did.

• Agencies

  Four Myths About Retail Loyalty Programs

  Most retail loyalty programs are alike, and many are failing in their basic mission. Consumers and retailers are feeling disillusioned, but the programs are not the problem. It’s the mindset behind them.

• Agencies

  Data Debris

  Direct marketing in the United States will generate $1.85 trillion in 2005, 7%of the country’s $26 trillion total sales, according to a new study released by the Direct Marketing Association.

• Live From PROMO Expo: Cadillac Under 5 Takes Top Award

  The Cadillac Under 5 campaign took the Best Overall Promotion 2005 Award at Tuesday night’s PRO Awards Gala. The campaign, by Arc, Chemistri, and Leo Burnett, touted Cadillac’s zero-to-60 five-second rule with a contest for five-second films. The grand …

• Live From PROMO Expo: Quantum RewardsCard Gives Brands New Options

  Quantum Loyalty Systems on Monday launched its new Quantum Rewards MasterCard, a stored value card that reaches consumers through big-name brands. The company debuted the new card at the show. The rewards card lets brands offer a host of rewards to …

• Live From PROMO Expo: Festival Media Launches Online Event Planner

  Festival Media Corp. is leveraging the Internet to help brands tap the 200 million event and festival audience in the U.S., and even coordinate efforts to reach the 1 billion audience worldwide. The Seattle-based event sponsorship automation company …

• Nintendo and McDonald’s Add Wi-Fi Deal to Menu

  McDonald’s Corp. is adding free wireless service to its menu for Nintendo DS handheld consoles under a new deal with the video game-maker. Under the deal, Nintendo DS users can enter a participating McDonald’s and play Wi-Fi-enabled games with others on …

• VH1 Boost 80s Series With Guerilla Marketing Campaign

  VH1 is hitting the streets next week to promote its upcoming series I Love the 80s 3D invoking a bit of nostalgia via an ET in 3D campaign in Manhattan. Bikers dressed in red-hooded sweatshirts emblazoned with I Love the 80s 3D logos will travel around …