Chief Marketer Staff
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Big Bold Color: Crayon Promo Draws in Kids
The World’s Largest Crayon six or eight feet can be won by shoppers who pop an entry into the sweeps official entry box. It’s offered by Bagwell Promotions
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Agencies
Pull the Trigger on Abandoned Carts
Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they’d placed in their
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Rising to the Social Occasion: A Q&A With Salt’s Paul Parkin
Social media is big with consumers. That much we know. But for brands, it also raises issues of consumer control, employee empowerment and just who owns
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Agencies
Room at the Inn
La Quinta is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels. It is also in the business of making sure
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Agencies
Rewarding Those Who Have It All
HERE’S THE MILLION-DOLLAR QUESTION: how best do you reward shoppers spending upward of $1 million a year when their loyalty transcends traditional rewards?
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Provo Gets Crafty with Multimedia
Crafters are creative sorts, so it stands to reason that when marketing a new product to them, you’d want to get creative as well. Provo Craft did just
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Brand, Buzz and Bookings
February 14, 2007, and a crippling ice storm descends upon New York City. JFK is laminated with thick ice. JetBlue, its largest single tenant, opts to
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Mobile
Mobile March of the Penguins
It’s got football and baseball, sure, but basically Pittsburgh is a hockey town. After all, the Pittsburgh Penguins have brought home three Stanley Cups,
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Mobile
Malls, Walking: The Latest Shopping Apps
At least those second-string wishes have come true. A number of recent smartphone apps use either location, mapping or some tech gizmo to log in mall