Chief Marketer Staff
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Social
The Chieftains
How do you use Social Media, both personally and professionally? Janie Downey, Executive Director, New England mail Order Association
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From the Mouths of Babes: A Kid’s Take on ROI
IF YOU STILL THINK not everyone is considering the importance of measurable marketing, talk to my kids. As we frolicked on the beach during a week off
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Did You Know? Google Search
2 to 5 seconds is what Google says its new predictive Instant Search will save the average searcher, showing search results for what Google thinks you’re typing before you’ve finished
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Big Bold Color: Crayon Promo Draws in Kids
The World’s Largest Crayon six or eight feet can be won by shoppers who pop an entry into the sweeps official entry box. It’s offered by Bagwell Promotions
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Agencies
Pull the Trigger on Abandoned Carts
Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they’d placed in their
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Rising to the Social Occasion: A Q&A With Salt’s Paul Parkin
Social media is big with consumers. That much we know. But for brands, it also raises issues of consumer control, employee empowerment and just who owns
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Agencies
Room at the Inn
La Quinta is in the business of putting people up for a good night’s rest at any of its 800 mid-scale hotels. It is also in the business of making sure
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Brand, Buzz and Bookings
February 14, 2007, and a crippling ice storm descends upon New York City. JFK is laminated with thick ice. JetBlue, its largest single tenant, opts to
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Agencies
Rewarding Those Who Have It All
HERE’S THE MILLION-DOLLAR QUESTION: how best do you reward shoppers spending upward of $1 million a year when their loyalty transcends traditional rewards?