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Chief Marketer Staff

  • Pontiac Marketing Manager Shares Secrets of Product Placement Success

    “The Oprah Winfrey Show,” “The Apprentice,” “Survivor: Guatemala – The Maya Empire”: General Motors’ Pontiac division has enjoyed product placement success on all of them. But Pontiac marketing manager Mark-Hans Richer says that no two product placement opportunities are alike.

  • Google Doubles Revenue, Hikes Earnings in Q3

    Google

  • Spam Bill Introduced in Wisconsin

    A new state anti-spam bill aimed at combating fraudulent e-mail is making its way through the Wisconsin legislature.

  • Office Depot Sues Staples over Search Ads

    Office Depot has filed suit against rival Staples Inc. for a series of search-engine ads that used as their keyword the name of an Office Depot subsidiary, the Wall Street Journal reported Friday.

  • Resort Hotels Don’t Get the Web: Report

    Many resorts are still in the early stages of adopting Internet marketing, and a large number don

  • Buzz Marketing Comes Under Fire

    Are buzz marketers breaking the law? Consumer advocacy group Commercial Alert thinks so, and it is asking the Federal Trade Commission to find out if marketers involved in the tactic, also known as stealth or guerilla marketing, are violating federal laws prohibiting deceptive advertising. Perhaps surprisingly, several marketers contacted by CHIEF MARKETER agree that such an investigation may be a good idea.

  • Meisel to Leave Reorganized Yahoo! Search Group

    Ted Meisel, the head of Yahoo! Search Marketing, will leave the company by the end of 2005, CEO Terry Semel announced.

  • Boomers Turning 60, but Continue to Shape Brand Marketing

    There are five ways that boomers will continue to change businesses and institutions as Baby Boomers reach 60.

  • No National Magazine for the NASCAR Nation?

    The sport is booming, sponsors are clamoring to get involved, television ratings are strong, and marketers would love to see a national mass-market print vehicle aimed at its surprisingly mainstream demographics. Yet during the past two years, only two NASCAR-themed magazines have entered the marketplace

  • Listline e-Newsletter 10/21/05

    Canon Communications LLC has assembled subscribers from more than 15
    trade publications to launch the Canon Business Master File. It contains
    290,204 subscribers in the medical manufacturing, general design,
    microelectronics, pharmaceutical packaging and plastics industries.