Chief Marketer Staff, Author at Chief Marketer

American West, U.S. Airways Combine Frequent Flyer Program

American West and U.S. Airways have joined their frequent flyer programs, FlightFund and Dividend Miles, into one reward scheme following the recent merger of the two airlines. A new program, which will retain the name U.S. Airways’ name Dividend Miles, …

Agencies

P&I Postscripts

INTERCONTINENTAL HOTELS GROUP: has added Shanghai Airlines and Hainan Airlines as new partners under its guest loyalty program, Priority Club Rewards. To celebrate its new partners, Priority Club Rewards members can earn triple miles on Flying Crane, …

Agencies

Beer With A Conscience: The Saint Arnold’s E-Zine

Are you the type who likes to sit down with a beer, go on a pub crawl or maybe even do some good in the world? If so, you’re probably receiving the newsletter addressed to Saint Arnold’s Army. That’s a battalion of loyal fans of Saint Arnold Brewing Co., a microbrewery in Houston, Texas.

Agencies

Herman Group Newsletter Looks Into the Future

Not many of us can see into the future. But The Herman Trend Alert, an e-zine from The Herman Group, helps readers do just that in the area of workplace trends.

Agencies

Three Subscriber Acquisition Tips

Looking for ways to attract e-zine subscribers and build a large and responsive list? Return Path offers three that always work.

Agencies

The Silverpop Report on Missing Images and Broken Links

More companies are now sending e-mail—HTML in particular—than in 2002. But the percentage of messages with missing graphics or broken links has stayed relatively the same, according to a study released by e-mail service provider Silverpop.

Agencies

The Authentication Bandwagon: Trade Group Jumps on Board

Call it visionary or call it too little, too late. But the top direct marketing trade group is now requiring that members observe e-mail authentication.

McDonald’s Launches Virtual ‘Open Doors’ Tour

McDonald’s Corp. is taking customers behind the scenes inside the company’s kitchen via a virtual “open doors” tour, touting its commitment to fresh, quality food. The QSR launched the Farm to Table tour online Tuesday during its two-day Quality …

Agencies

Campbell Soup, Tony Danza Show Launch Thanksgiving Contest

Buena Vista Television and Campbell Soup have rolled out a new contest, offering one family a grand-prize trip to the Big Apple to celebrate Thanksgiving with The Tony Danza Show. Viewers can submit their favorite holiday memories with a family photo by …

News Briefs

PROCTER & GAMBLE: is turning a new page with Pringles Prints, putting Guinness World Records trivia on its chips. The Guinness World Records chips hit stores Oct. 17, timed to the fall publication of Guinness’ 2006 edition, which is featured on Pringles …