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Chief Marketer Staff

  • News Briefs

    JAKKS PACIFIC, INC.: will market and distribute new licensed preschool plush and toys through its Child Guidance division, kicking off the preschool program with a product line based on Scholastic’s Clifford The Big Red Dog property. Under a master toy …

  • Acxiom Rebuffs Hostile Suitor’s Challenge

    Acxiom’s management is digging its heels in as a potential hostile takeover firm upped the ante last Friday

  • Web Users Mix Trust, ID Fears: Consumers Union

    Web users are becoming less trusting of the Internet, either as a source of information or as a channel for shopping, and are adjusting their behavior to counter what they perceive to be real online threats by both tactical moves

  • Yankee Candle to Close Stores

    The Yankee Candle Co. Inc. plans to close up as many as 20 stores by year to overcome what it termed “economic challenges.”

  • Agencies

    Monster Worldwide Profit Rises

    Monster Worldwide’s profits rose to $30.8 million for the third quarter of 2005 compared to $20 million for the same quarter a year earlier, the online jobs company reported yesterday.

  • FTD Back in Black in Quarter

    FTD Group Inc. reported net income of $3.4 million for the first quarter, an improvement over a net loss of $3.1 million last year.

  • MRM Partners Changes Name to MRM Worldwide

    MRM Partners, the advertising giant, has changed its name to inkers MRM Worldwide.

  • Aegon Taps SAS for Marketing Software

    Aegon Direct Marketing Services Inc. has selected SAS to provide business and marketing intelligence software.

  • ECost.com Taps 14 Commerce for Payment System

    ECost.com, an online discount retailer, has chosen 14 Commerce to implement a bill-me-later payment option for its customers.

  • It’s a Boy for Direct Executive Editor Viveiros

    Beth Negus Viveiros, executive editor of Direct magazine and chief of the Boston bureau, gave birth to her second child on Oct. 21. Daniel Viveiros weighed in at eight pounds at birth, and was 20.5 inches long. Mother and son are doing well. Daniel joins older brother Jacob and father Paul in the Viveiros household