Chief Marketer Staff, Author at Chief Marketer

Cufflinksdepot Buttons Up the Shirt Accessory Market

Boom times have returned for the cuff link, but not just for a banker’s discrete gold disk or silk knot. Or even a salesman’s novelty links with a favorite sport, hobby, or animal. No, we’re talking links for the rap and hip-hop generation: links that don’t mean a thing, if they ain’t got that bling.

Agencies

Passion and Profits on Six Brownies a Day

A long time ago in a galaxy far, far away. . . .

O.K., so it was only 14 years ago and no farther away than Arizona, that childhood friends Eileen Spitalny and David Kravetz started Fairytale Brownies. The company was named as much for the product as for the elves who baked the brownies for the partners overnight in a kitchen they rented from a local caterer, or so Spitalny likes to claim.

Agencies

Effective Marketing E-Mails

Why is it important to use e-mail effectively with a direct marketing campaign?

E-mail says as much about a company as a catalog, Web site, or space ad. A well-written and well-organized message presents a professional image.

Agencies

Godin: It’s the Product, not the Pitch, that Produces Profits

Direct marketing is not only part of the “TV/industrial complex” in general, but also guilty of “TV thinking” in particular, according to marketing guru Seth Godin.

Listline e-Newsletter 10/26/05

USI Inc. has released a list of 219,350 catalog customers, including
33,229 from the last 12 months. Products sold include laminators, ID
cameras and film.

Agencies

GiftCertificates Shutters Seattle Office

GiftCertificates.com will close its Seattle office at the end of the year, consolidating all of its business operations in Omaha, NE. The change affects about 40 employees and is expected to save about $1 million in annual costs.

J&J Buys Rembrandt from Gillette

Johnson & Johnson’s Personal Products Co. will buy the Rembrandt oral care brand from the Gillette Co. The deal is expected to close in the fourth quarter; terms were not disclosed. The Federal Trade Commission required Gillette to sell Rembrandt as a …

Agencies

‘Rebates Aren’t Broken; Management Is’: Stinchfield

Marketers and retailers could easily cut their rebate costs 20% or more, rather than abandoning rebates altogether— Best Buy vowed last year to do. But few marketers pay enough attention to their programs to find and fix the glitches. That’s where Hal …

Agencies

Days Fans Get Rewards For Loyalty Via Online Quiz

Days of Our Lives is rewarding longtime fans for their devotion with a new viewer loyalty program under which consumers can earn points to redeem for Sony products and series merchandise. The Daily Rewards program, which rolled out last week, …

Valassis Reports Profits Dip; Issues Warning On 2006 Pricing

(Direct Newsline)—Valassis’ third quarter profits dipped 2.3% compared to the third quarter of last year to $21.3 million, or 42 cents per share, while revenue was up 7.4% to $266.1 million compared to the third quarter of 2004, the free-standing-insert …