Chief Marketer Staff
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Agencies
Keep Your Niche Mailings on Target
In the last few days, I’ve received direct mail pieces for cruises, retirement services and senior living products. I’ve also been served up Spanish-language web banners and local cable TV commercials. The problem is, I’m not retiring any time soon and I really don’t speak Spanish very well.
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Email
Email Marketing for Smaller Businesses: Gearing Up for Christmas
Email marketing is no doubt one of the tools you plan to use to make this a merry Christmas season. If you
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Agencies
Mail Groups Feel Vindicated by PRC Rate Decision
Mailer groups were pleased and felt vindicated with the Postal Regulatory Commission
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Agencies
Philly’s Viral Spread
Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe
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Agencies
Sweeps Dos: Tips to Make Your Next Promotion a Winner
DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes
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Social
The Chieftains
How do you use Social Media, both personally and professionally? Janie Downey, Executive Director, New England mail Order Association
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From the Mouths of Babes: A Kid’s Take on ROI
IF YOU STILL THINK not everyone is considering the importance of measurable marketing, talk to my kids. As we frolicked on the beach during a week off
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Did You Know? Google Search
2 to 5 seconds is what Google says its new predictive Instant Search will save the average searcher, showing search results for what Google thinks you’re typing before you’ve finished
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