Chief Marketer Staff
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Email
The Case for Digital Technology Integration
If time equals money, and improved processes equal time, it’s easy to see what benefit integrating your digital technologies and data can provide to your business—especially if the result will help fuel deeper engagement with your customers.
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Agencies
Keep Your Niche Mailings on Target
In the last few days, I’ve received direct mail pieces for cruises, retirement services and senior living products. I’ve also been served up Spanish-language web banners and local cable TV commercials. The problem is, I’m not retiring any time soon and I really don’t speak Spanish very well.
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Email
Email Marketing for Smaller Businesses: Gearing Up for Christmas
Email marketing is no doubt one of the tools you plan to use to make this a merry Christmas season. If you
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Agencies
Mail Groups Feel Vindicated by PRC Rate Decision
Mailer groups were pleased and felt vindicated with the Postal Regulatory Commission
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Agencies
Philly’s Viral Spread
Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe
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Agencies
Sweeps Dos: Tips to Make Your Next Promotion a Winner
DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes
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Brand, Buzz and Bookings
February 14, 2007, and a crippling ice storm descends upon New York City. JFK is laminated with thick ice. JetBlue, its largest single tenant, opts to
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Agencies
Rewarding Those Who Have It All
HERE’S THE MILLION-DOLLAR QUESTION: how best do you reward shoppers spending upward of $1 million a year when their loyalty transcends traditional rewards?
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Provo Gets Crafty with Multimedia
Crafters are creative sorts, so it stands to reason that when marketing a new product to them, you’d want to get creative as well. Provo Craft did just