Chief Marketer Staff
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Agencies
Keep Your Niche Mailings on Target
In the last few days, I’ve received direct mail pieces for cruises, retirement services and senior living products. I’ve also been served up Spanish-language web banners and local cable TV commercials. The problem is, I’m not retiring any time soon and I really don’t speak Spanish very well.
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Email
Email Marketing for Smaller Businesses: Gearing Up for Christmas
Email marketing is no doubt one of the tools you plan to use to make this a merry Christmas season. If you
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Agencies
Mail Groups Feel Vindicated by PRC Rate Decision
Mailer groups were pleased and felt vindicated with the Postal Regulatory Commission
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Agencies
Sweeps Dos: Tips to Make Your Next Promotion a Winner
DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes
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Agencies
Philly’s Viral Spread
Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe
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Agencies
Target Launches Customizable Version of Weekly Flier
Retailer Target has launched a customizable beta version of the weekly deal flier it distributes to 100 million consumers in Sunday papers and to 1.2
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Agencies
Mail Drives T3 Motion to New Market
To reach a new market not familiar with its product, stand-up electronic vehicle maker T3 Motion mailed its first direct mail campaign this spring. The
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Brains and Beauty
The proof of any marketing strategy is in the final metrics, but on the way to that goal, execution counts. In the PRO AWARDS competition, Promo annually
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Agencies
Idea to Steal: California Pizza Kitchen Coupon
The element of surprise and delight is simply that surprise and delight. When a brand hands a customer something completely unexpected, it shows that