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Chief Marketer Staff

  • Agencies

    Autobytel Takes Loss in Third Quarter

    Autobytel Inc. reported a net loss of $287,000 during third-quarter 2005, a turnaround from the $3.2 million in net income it generated a year earlier. The automotive marketing services firm

  • Telephone Number One for B-to-B Sales Leads: Survey

    Business to business marketers rated telemarketing as the most important source for B-to-B lead generation, according to a new survey

  • eBay’s Pecora Joins Become.com

    Tony Pecora, formerly senior director of Internet marketing and business development for eBay, has joined Become.com, Mountain View, CA.

  • Former DMA CEO Wientzen Joins MetroGroup Board

    H. Robert Wientzen has joined the board of directors of MetroGroup Corp., Lincoln, NE. Wientzen was previously employed as president and CEO of the Direct Marketing Association,

  • List Price Index: Direct-to-Publisher Names Increase

    The cost per 1,000 for consumer magazine subscriber files may be on the rise, according to Worldata’s Fall 2005 List Price Index.

  • Agencies

    Epsilon, Frequency Marketing Merge

    Alliance Data Systems is merging its loyalty-marketing consultancy Frequency Marketing, Inc. with its database-marketing firm Epsilon.

  • Short Cuts

    Blair Corp., Warren, PA, has declared a special cash dividend of 15 cents per share. The

  • Listline e-Newsletter 11/08/05

    A group of six organizations appointed MGI Lists to manage the American
    Alliance for Health, Physical Education and Dance’s combined membership
    file. The 19,553 named here are members of the National Associations for
    Girls and Women in Sports; Sport and Physical Education; and Active
    Lifestyles and Fitness. The National Dance Association and the American
    Associations for Health Education and Leisure and Recreation also
    contributed names.

  • Live from Ad:Tech: Lexus Sharpens Promotion Work

    Lexus is still spending plenty of money on traditional media, but it has reached a tipping point. Nowadays, it puts plenty of dollars and energy into the below-the-line world. “The explosion and ability to make content in a different way is alive and …

  • Live from Ad:Tech: Intel’s Case of the Blues

    In 2000, Intel began to look for new ways to promote its Pentium III Processor. It hoped to revive the brand and keep it fresh and top of mind among consumers. Its agency at the time, Euro RSCG MVBMS, came to Intel with some ideas based on three guys …