Chief Marketer Staff
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Agencies
Energizer Targets Tuners via DUB
The Energizer Bunny is hanging with gearheads for a hip-hop concert and auto tour next year.
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Agencies
PBS Launches Las Vegas DVD Sweeps
To generate buzz around the release of its new DVD, Las Vegas: An Unconventional History, PBS has launched its first-ever DVD promotion and sweepstakes that will send two winners and two guests on a trip to Las Vegas. PBS is giving viewers a …
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Agencies
Sainsbury’s Launches Customized Magazine
U.K. grocer Sainsbury’s has launched a customized magazine that piggybacks its participation in Nectar, a popular coalition loyalty program.
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Agencies
Papa John’s, Blockbuster Team for Dinner and Movies Online
Papa John’s International, Inc. and Blockbuster Online have joined forces to offer movie and pizza lovers a sweet dealpizza and movies.
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Agencies
2005 SITE Crystal Winners Named
The Society of Incentive & Travel Executives (SITE) recognized the best incentive campaigns, special/motivational events and promotion campaigns of the past year in a ceremony during its annual International Conference held in Toronto last week. …
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Baskin-Robbins, Kraft Roll Out New Pudding Flavors
Baskin-Robbins and Kraft Foods have teamed up to bring flavors inspired by the ice cream maker to Kraft’s Handi-Snacks ready-to-eat pudding.
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Agencies
PPAI Debuts Advocate Program
The Promotional Products Association International (PPAI) wants business executives to know that promotional products work, and distributors are the best resource to develop a promotion to fit their business needs. Those key messages will be delivered …
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News Briefs
TOM’S OF MAINE: is sponsoring a new season of the PBS series Healthy Body Healthy Mind. The series, developed through real life experiences of physicians and their patients, explores the latest medial progress in health and wellness issues. The series …
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Agencies
Live from Ad:Tech: iProspect Launches Offline Conversion Tracking
Search engine marketing firm iProspect has announced it will offer its pay-per-click customers a way to track offline phone conversions from online ad impressions, filling what studies claim is a large gap in the measurement of the impact of paid search ads.