Chief Marketer Staff, Author at Chief Marketer

Starz Launches Trio of Treasures Sweeps

Starz Entertainment Group is bringing mystery to life under a new campaign that lets viewers in on clue-solving action to find real-life treasure. Starz has teamed up with Michael Stadther, author of the classic fairy tale “A Treasure’s Trove,” …

Agencies

MasterCard Holiday Sweeps Hits Home

MasterCard International is giving away a house in its fourth-quarter sweepstakes, with an assist from Sears, Roebuck & Co. The Home for the Holidays sweeps gives cardholders an automatic entry each time they use their MasterCard— a bonus sweeps entry …

Agencies

Kellogg Drops Kids’ Premium-Centric Ad

Kellogg Co. will quit using a kids’ print ad that touts premiums, rather than products. The ad came under fire for violating the guidelines of the Children’s Advertising Review Unit (CARU) of the National Advertising Review Council. The ad focused not …

Agencies

McDonald’s Kicks off 100-Day Countdown To Winter Olympics

McDonald’s is counting down the days for the start of the 2006 Olympic Winter Games in Torino, Italy as the top sponsor and official restaurant of the Games. The QSR is rolling out a series of initiatives for its 2006 Olympic Games plans, including …

Burger King Sponsors New Ad Medium Via iPod

Burger King Corp. has found a new use of the iPod in the form of advertising, launching a partnership with Heavy.com to introduce a series of short comedy videos available for download. Terms were not disclosed. Under the deal, the QSR is sponsoring …

Agencies

Tide To Go Sweeps Dangles Apprentice Finale

Procter & Gamble’s Tide To Go has launched a sweeps tied to its appearance last week on The Apprentice: Martha Stewart (Nov. 2 Xtra). The sweeps will send one grand-prize winner and companion to the finale of The Apprentice: Martha Stewart. One thousand …

Agencies

Swiss Instant-Win Delivers Prizes by Cell Phone

Colgate-Palmolive broke new ground last month with a Swiss instant-win game that awarded its prizes— miles— cell phone. The sweeps, dubbed “SMS & Win Miles,” put prize codes on-pack across three Colgate products: Ajax, Softlan and Palmolive dish soaps. …

Agencies