Chief Marketer Staff
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Agencies
Motivating Employees on a Global Scale: Author Bob Nelson
As U.S. companies continue to expand globally, currently employing more than 60 million overseas workers, motivating and rewarding these diverse workforces is a significant challenge to organizations. Managers must be sensitive to differences since what …
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Live from Ad:Tech: Creating a Buzz
Word-of-mouth marketing has become a cultural phenomenon, with chatter about great products and services no longer confined to family dinner conversations, but spreading rapidly across the globe via chat rooms, locker rooms, girlfriends’ rooms, shopping …
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Agencies
Linens ‘n Things Sells for $1.3 Billion
Housewares retailer Linens ‘n Things is being acquired by a group of investors led by Apollo Management for about $1.3 billion. The Clifton, NJ-based retailer went on the block as part of a strategic review process. Sales fell nearly 4% to $629 million …
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Agencies
Spa Treatments, Sporting Events Top Experiential Awards Offerings
Experiential awards, including spa and sports packages, are far surpassing cash awards as incentives as companies continue to tap into employees’ emotional needs. More and more companies are rewarding valued employees with true experiences to keep them …
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Agencies
Kids, and Their Love Affair with Gift Cards
Kids love gift cards. In fact, the majority of children ages five to 14 have received or purchased a gift card. Four out of five parents of this age group said that they have purchased more than three gift cards for children, both their own and others, …
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P&G, Wal-Mart Top PoweRanking Survey
Procter & Gamble and Wal-Mart Stores continue to lead Cannondale Associates’ annual PoweRanking survey, but non-food manufacturers and non-grocery retailers are edging higher in the ranks.
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Agencies
Mr. Coffee Sells Celebrity Mugs
Mr. Coffee is using a premium offer to rev its print ad campaign starring pop-culture icons, starting with NASCAR champ Jeff Gordon.
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Agencies
Sesame Workshop Endorses Sunkist Citrus
Sunkist Growers has recruited Cookie Monster and Elmo to sell citrus fruit to kids.
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Shockwave Places Ads in Online Games
Online gaming site Shockwave.com has launched a new gaming platform that will soon give advertisers a chance to insert live ads in the games. Through Shockwave.com Immersive Network, marketers can insert their brand names or images in the games and …
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Agencies
Auto Consumers Value Low Retail Prices Over IncentivesPoll
Everyday-low-prices on automobiles overwhelm other vehicle incentives, including zero-percent financing, employee discounts for everyone and cash-back rebates, according to a recent Maritz poll.