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Chief Marketer Staff

  • EHS Brann Discovery to Use Alterian Offerings

    EHS Brann Discovery has inked an agreement with Alterian. Under the terms of the contract, Brann, a data management services firm based in the UK, will offer Alterian

  • Short Cuts

    Shop.com has named Bob Kavner and Fredric Harman to its board of directors, expanding the online marketer’s board to five members. Coldwater Creek, the cataloger and retailer, said it plans to open approximately 65 new full-line stores in 2006 …

  • Agencies

    Keeping New Media and Old Furniture in the Mix

    Jazz is in part the art of improvisation—the art of the inspired riff and the lucky break.

    When David “Jake” Jacobs opted to lay aside his career as an acclaimed jazz bass player and take up a more 9-to-5 gig, he was inspired to ring some changes on his father’s job selling used office furniture. Jacobs and his brother partnered to offer classic and retro office chairs, desks and tables from the ‘40s, ‘50s and ‘60s. Two Jakes Furniture opened its doors in a funky Brooklyn storefront in 1997. Pretty soon, the company was attracting Manhattan architects and designers looking for accent pieces to add a little style to the office suites they were designing.

  • Agencies

    Novelty Bathroom Tissue Company Cleans Up

    What do George Bush, John Kerry, Ayatollah Khomeni, and Muammar al-Qaddafi all have in common?

    Their photographs have all been printed on rolls of bathroom tissue by justtoiletpaper.com, a wholesaler and e-commerce retailer of novelty bathroom tissue.

  • Agencies

    An Ad Isn’t Funny If the Punch Line Isn’t Sales

    A mailing tested poorly. So poorly, that if Ross Perot were around, he’d be describing the giant sucking sound coming from the basement of the mail room. People were wandering about the mail house in a daze not looking at each other. Something had to be done.

  • Agencies

    E-Newsletter Marketing

    E-newsletters are a great vehicle for small direct marketers. More so than virtually any other online communications, they can level the economic playing field. Costing only a few thousand dollars, digital imaging and other computer-based graphics techniques lets small businesses create e-newsletter retention and informational campaigns that have high production values.

  • Live from Ad:Tech: Blogs and the Art of Evangelist Management

    You may not make the word “blogvertising” part of your permanent vocabulary, but many marketers are interested in the returns they can bank from the practice of putting ads onto blog sites…

  • Listline e-Newsletter 11/09/05

    More than 2.5 million who registered online at iThinkBig.com are listed.
    These people requested information from various universities. The
    average age of those on the file is 46, typical household income $47,000
    a year.

  • Live from Ad:Tech: According to Kids Online

    If you’re looking for kids eight to 15 years old, you better check the Internet. The Internet is now the main communication channel for kids in that age group, and 54% of them predict that in five years they will be spending more time online than …

  • Live from Ad:Tech: Target Design for All Takes Top Award

    Target Design for All by interactive agency R/GA took Best in Show Monday evening at the 9th Annual ad:tech awards and also won in the Best Consumer Web Site category. The site can be viewed at Designforall.target.com. The program considers work in 22 …