Chief Marketer Staff, Author at Chief Marketer

Dunkin’ Donuts Seeks Customer Passion Via Contest

Dunkin’ Donuts is out with a new contest that will reward two loyal drinkers with coffee for life who tell the best story in which they have gone to great lengths for a cup of Dunkin’ Donuts coffee. The Great Lengths contest invites consumers to submit …

Agencies

Virgin Blue Frequent Flyer Program Takes Flight

Low-cost airline Virgin Blue has launched a new frequent flyer program meant to reward loyal customers and raise its competitive edge in the industry. The program, Velocity, gives members six points for every dollar spent on Virgin Blue airfare. …

Agencies

Nordstrom Brings Shopping to Online Entertainment

Nordstrom, Inc. is targeting online shoppers with a broadband channel that couples shopping with entertainment.

Agencies

ASI Names Exec Director of Member Services

The Advertising Specialty Institute has promoted Larry Basinait to executive director, member services. The post took effect immediately. Most recently, he worked as the director of market research. He will be responsible for all membership-related …

Agencies

TBS Taps Flower Power in Buzz Marketing Campaign

TBS is using a new tool to generate early buzz around its new unscripted comedy series Daisy Does Americaflowers.

News Briefs

CARLSON COS.: CEO Mailyn Carlson Nelson has been named vice chair of the U.S. Travel and Tourism Advisory Board. The board helps U.S. Commerce Department Secretary Carlos Gutierrez (who appointed Nelson) set national tourism policy and attract more …

Agencies

Jewish Gift Baskets Put Culture over Kitsch

With 22 years in direct marketing agencies, including ten running her own shop, DMTG, with her husband, Joshua, Joan Moritz thought she knew all there was to know about direct marketing.

Agencies

Making Conversation Pieces a Conversation Piece

Michael Irwin is responsible for former president Bill Clinton’s saxophone.

No, not that saxophone. A customized telephone manufactured from a saxophone.

Agencies

To Mail or Not to Mail — What’s a Business to Do?

How and where do you promote your business? With multi-channel marketing, the answer isn

Agencies

Marketing to the 50-Plus

Consumers 50 and over account for 70% of all assets in the United States as well as more than half of the discretionary spending. Over the next decade, this market is expected to have double-digit growth as more and more baby boomers age. In contrast, the 50 and under market is expected to be flat, if not shrink.