Chief Marketer Staff
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Agencies
Simon Malls Lure Gift Card Buyers with Sweeps, Treats
Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers.
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Kraft Lunchables Ads Comes Under CARU Scrutiny
Kraft Foods, Inc. has once again come under the watchful eye of the Children’s Advertising Review Unit for a TV commercial about one of its Lunchables products. CARU said the spot focused on the chicken pieces in Kraft’s Lunchables Chicken Shake-Ups, …
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Agencies
Burger King Rolls Out Star Wars-Themed Gift Cards, Toy Premiums
Burger King Corp. has reunited with the Star Wars franchise one last time to back the chain’s launch of its first-ever stored-value/gift cards. The Star Wars-themed Have It Your Way gift cards are available in six designs, each featuring two …
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Agencies
Author Backs Treasure Hunt With $10,000 Incentive on Starz
Starz Entertainment Group is backing a real-life treasure hunt with new on-air clues that could lead viewers to an uncut black diamond and $10,000 in cash.
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Agencies
Wal-Mart Plays Hardball on Price
Wal-Mart Stores is aggressively touting its lowest-price promise at the outset of the holiday shopping season.
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Agencies
Top Ten Ways to Motivate Employees: Author Bob Nelson
The power of motivating employees is all too evident in a company’s bottom line. The happier, more motivated the employee, the happier the customer, the healthier the bottom line. Bob Nelson, Ph.D. is the author of 1001 Ways to Reward Employees (now in …
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Agencies
F.y.e. Builds Loyalty Via Backstage Pass
Retailer f.y.e. (for your entertainment) has created a new loyalty program that rewards consumers with extra savings and discounts on CDs, DVDs games and other entertainment-based in-store products.
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Agencies
Where’d You Get That T-Shirt?
Justin Tysdal wanted to build custom-made motorcycles. Now he’s selling T-shirts and posters instead, after a highly successful trip to Sturgis, SD. Tysdal brought a few hundred T-shirts and posters to the huge Harley Davidson rally in Sturgis this …
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Data Security Mistakes Cost an Average $14 Million
Security breaches with consumer data cost marketers about $14 million per incident, and the loss of at least 20% of affected customers—about 2.5% of their total customer base.
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Agencies
AEIS Adds Wynn Las Vegas to its Reward Destinations
American Express Incentive Services has added a new destination to its Persona Card Program, the Wynn Las Vegas. The hotel, on the former site of the Desert Inn, opened in April and features 2,716 guest rooms and suites, an 111,000 square-foot casino; …