Chief Marketer Staff

• The Biggest Losers (Financial, not fat)

  American consumers have spent themselves into $2.42 trillion in debt. Many have been trying to dig out and now an online personal finance site is giving them a reason to continue to do so

• News Brief-Burger King

  Burger King every Friday morning this month, Burger King will give away 12-ounce cups of Seattle’s Best Coffee during breakfast hours

• Amex Supports Shopping Day for Small Businesses with Promotions

  Big brands and online sellers normally get a lot of attention in the early days of the holiday shopping season. But a group of municipal business and advocacy organizations have come together to declare Nov. 27 “Small Business Saturday”

• Data & Analytics

  Broker Roundtable: As the List Universe Dwindles, How Much More Detailed and Precise Are Selections Likely to Become?

  This week’s question: With the list universe continuing to shrink, how much more detailed and precise are selections likely to become?

• Mobile

  Better Channel Integration with Short URLs and QR Codes

  With Americans spending nearly a quarter of their time online on social networking sites and blogs (a 43% increase from just a year ago, according to a recent study by Nielsen), there is no reason marketers should not be taking advantage of these new communication platforms.

• Dunkin’ Donuts Ups its Game with the Boston Celtics: Q&A

  You could infer that Dunkin’ Donuts is a sports fanatic. It has sponsorships with a number of sports teams and recently changed up the marketing game for its 17-year sponsorship of the Boston Celtics

• News Brief-SKYY Spirits

  SKYY Spirits the eighth largest spirits company in the US, has taken note that women like whisky too and has launched “Skyy Spirits Women & Whiskies,” an interactive community on Facebook

• Macy’s, McDonald’s, Others Test New Facebook Deals App

  Facebook Deals, a new feature from Facebook, is an application for people to find and redeem deals at nearby businesses when they check in using Facebook Places on their smartphones

• Holiday Shoppers Will Be Earlier, More Social, and Ready to Buy: Survey

  Some 44% of shoppers plan to do some of their holiday gift buying on the Web this year, according to a new survey from e-commerce platform MarketLive and online retail consultant The E-tailing Group

• Social Media Adoption, Analytics Face A Deep Curve

  For all the opportunities social media are supposed to offer, marketers still struggle with integrating them into operations and evaluating their results.

  In fact, three-quarters of companies recently surveyed by the Harvard Business Review Analytic Services and SAS indicate they don