Chief Marketer Staff

• Agencies

  Using Uplift Modeling to Slash Email Marketing’s Hidden Cost

  In an effort to reach as many customers as possible at minimal financial cost, many marketers overlook the pricey consequences that can result from sending mass, untargeted emails to their entire audience.

• The Biggest Losers (Financial, not fat)

  American consumers have spent themselves into $2.42 trillion in debt. Many have been trying to dig out and now an online personal finance site is giving them a reason to continue to do so

• News Brief-Burger King

  Burger King every Friday morning this month, Burger King will give away 12-ounce cups of Seattle’s Best Coffee during breakfast hours

• Amex Supports Shopping Day for Small Businesses with Promotions

  Big brands and online sellers normally get a lot of attention in the early days of the holiday shopping season. But a group of municipal business and advocacy organizations have come together to declare Nov. 27 “Small Business Saturday”

• Data & Analytics

  Broker Roundtable: As the List Universe Dwindles, How Much More Detailed and Precise Are Selections Likely to Become?

  This week’s question: With the list universe continuing to shrink, how much more detailed and precise are selections likely to become?

• Mobile

  Better Channel Integration with Short URLs and QR Codes

  With Americans spending nearly a quarter of their time online on social networking sites and blogs (a 43% increase from just a year ago, according to a recent study by Nielsen), there is no reason marketers should not be taking advantage of these new communication platforms.

• Dunkin’ Donuts Ups its Game with the Boston Celtics: Q&A

  You could infer that Dunkin’ Donuts is a sports fanatic. It has sponsorships with a number of sports teams and recently changed up the marketing game for its 17-year sponsorship of the Boston Celtics

• News Brief-SKYY Spirits

  SKYY Spirits the eighth largest spirits company in the US, has taken note that women like whisky too and has launched “Skyy Spirits Women & Whiskies,” an interactive community on Facebook

• Macy’s, McDonald’s, Others Test New Facebook Deals App

  Facebook Deals, a new feature from Facebook, is an application for people to find and redeem deals at nearby businesses when they check in using Facebook Places on their smartphones

• Holiday Shoppers Will Be Earlier, More Social, and Ready to Buy: Survey

  Some 44% of shoppers plan to do some of their holiday gift buying on the Web this year, according to a new survey from e-commerce platform MarketLive and online retail consultant The E-tailing Group