Chief Marketer Staff

• Agencies

  Join the Coupon Crowd: Examining the Social/Coupon Connection

  To judge how hot the social coupon space is now, try this unscientific experiment. Look up an online article on one of the category leaders say, Groupon

• Chieftains: Who Was Your Marketing Mentor?

  QUESTION: DID YOU HAVE A MENTOR IN THE MARKETING WORLD? WHAT WAS THE MOST IMPORTANT THING HE/SHE TAUGHT YOU? CHRIS DEMARTINE, DIRECTOR OF BUSINESS DEVELOPMENT,

• In Search, Size Matters: Make Sure Your Automation Investment is on the Right Scale

  When looking at what tools you need to automate your search engine marketing operations, make sure you’re selecting the tools right for the size and scale

• Agencies

  Mail Helps Garden Firm Grow

  Gardening products marketer Converted Organics is using direct mail to seed both consumer and B-to-B marketing and brand awareness campaigns. We found

• Focus On The Right Customers For Maximum ROI

  In technical terms, the recession is over. And depending on which indicators are examined, the economy seems to be on the rebound. The question for marketers, then, becomes

• Agencies

  Best Practices: How to Use Color in Global Marketing

  Most companies select colors based on their brand attributes and the image they want to evoke in the target market. But what if your target market is located throughout the world? Colors have strong cultural connotations that may differ widely from one place to another.

• Agencies

  Call Center Operator iPacesetters Acquires Lead And Tech Firm ARGI

  IPacesetters, a call center operator, has acquired ARGI. ARGI offers audience development, lead generation and marketing technology.

• Five Tips to Freshen Your Loyalty Program

  A soft economy can make even the strongest of loyalty programs sluggish and stagnant. As fiscal challenges continue and consumer spending remains tentative, loyalty programs need to work harder than ever.

• Email

  “Friends and Family”: Big Payoff from a Few Small Words

  Some would say that the winter holidays are all about friends, family, and spreading the cheer. For email marketers, this translates into opportunity for deeper customer engagement, increased response, and higher return on investment through the use of the viral and ever-popular “friends and family” campaign.

• Agencies

  USPS: Rate Hike Denial Was Arbitrary and Capricious

  The U.S. Postal Service has filed a brief with the U.S. Court of Appeals for the District of Columbia Circuit, the next step in its appeal of the Postal Regulatory Commission