Chief Marketer Staff

• Agencies

  Four Wheels for Four Legs

  Mitsubishi is the official vehicle sponsor for the Chicago Chapter of PAWS, the city’s largest No Kill humane organization. The running group Team Paws

• Agencies

  Good Things From Martha: Sub Card Ideas

  Leave it to Martha Stewart to find crafty ways to pack a cornucopia of incentives into a renewal offer. In a recent mailing, if a $25 one-year subscription

• Agencies

  Sweeps Don’ts

  DON’T lose sight of your primary objective. Sweepstakes are usually quantitative they can draw the interest of a large number of people, but they’re not

• Agencies

  Use Drip Dialogue to Build Loyalty

  In a traditional loyalty program, the key component of dialogue is the value exchange you provide value-added information to your customers, and they

• Focus On The Right Customers For Maximum ROI

  In technical terms, the recession is over. And depending on which indicators are examined, the economy seems to be on the rebound. The question for marketers, then, becomes

• Agencies

  Best Practices: How to Use Color in Global Marketing

  Most companies select colors based on their brand attributes and the image they want to evoke in the target market. But what if your target market is located throughout the world? Colors have strong cultural connotations that may differ widely from one place to another.

• Agencies

  Call Center Operator iPacesetters Acquires Lead And Tech Firm ARGI

  IPacesetters, a call center operator, has acquired ARGI. ARGI offers audience development, lead generation and marketing technology.

• Five Tips to Freshen Your Loyalty Program

  A soft economy can make even the strongest of loyalty programs sluggish and stagnant. As fiscal challenges continue and consumer spending remains tentative, loyalty programs need to work harder than ever.

• Email

  “Friends and Family”: Big Payoff from a Few Small Words

  Some would say that the winter holidays are all about friends, family, and spreading the cheer. For email marketers, this translates into opportunity for deeper customer engagement, increased response, and higher return on investment through the use of the viral and ever-popular “friends and family” campaign.

• Agencies

  USPS: Rate Hike Denial Was Arbitrary and Capricious

  The U.S. Postal Service has filed a brief with the U.S. Court of Appeals for the District of Columbia Circuit, the next step in its appeal of the Postal Regulatory Commission