Chief Marketer Staff
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Agencies
Mail Delivers
THOSE WHO OVERSEE THE DIRECT mail industry’s welfare dread the beginning of every new legislative year. I’m undecided whether this should be characterized
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Agencies
This Owl Brays Like a Donkey
AdFreeBlog.org asks bloggers to swear off corporate advertising.
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Agencies
HANDLE WITH CARE
DATA WHERE TO GET it and how to maintain it was the topic of Direct’s 2006 business-to-business roundtable. With the help of our columnist Ruth P. Stevens,
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Agencies
Limited-Time Offer
Direct response TV marketing depends on two things: An inventory of inexpensive airtime and an audience capable of being surprised to find that yes, they
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Agencies
Dinner and a Show
A compelling story line. A favorite actor. Nothing to do on a rainy Saturday afternoon. A love of hot buttered popcorn. The grandparents want to baby-sit.
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Pop Go the Points
Occasionally marketers hit on an idea that makes so much sense that even consumers wonder, Why didn’t anyone ever think of this before? This was certainly
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PROMO Xtra
2/16 JCPenney is set to open a virtual store in New York City where customers can purchase the company’s products at interactive kiosks in a spectacular
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Agencies
iPod Nation
Desperate housewives, bikini-clad babes, jungle-stranded hunksand favorite chicken recipes. All are migrating to the small screen, primarily via the iPod.
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Pitch Sisters
Pitch teams from Seismicom and Edelman kept running into each other in client hallways during reviews, so they decided to make it formal. The two agencies