Chief Marketer Staff, Author at Chief Marketer

LETTERS TO THE EDITOR

TIME-TESTED ADVICE Thanks to Katie Muldoon for sharing her tips on developing clean and compelling catalog design (Direct From Muldoon, January). Over

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Dinner and a Show

A compelling story line. A favorite actor. Nothing to do on a rainy Saturday afternoon. A love of hot buttered popcorn. The grandparents want to baby-sit.

Progresso Soup Fields Online Films

General Mills has begun a series of online films to pitch Progresso Microwavable Bowls to young women at work. The soup operas run on a dedicated site,

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From Junk Mail to Junk Food

One direct marketing ad executive was so fed up with the way some clients treat agencies that he risked a heart attack to draw attention to their misbehavior.

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Sporting Try

Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids

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Crowd Control

WE DIRECT MARKETERS HAVE LONG BEEN CONCERNED about the ever-increasing crowd of offers competing for consumers’ dollars. And not without reason. In mid-December

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Good News and Bad News

MARKETERS BARELY GOT a chance to breathe a sigh of relief over the death of a do-not-e-mail bill in Illinois when two more fronts opened up in the battle

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Notes From the Diaper Bag

WRITING THIS ISSUE’S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior

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Noveau Smoking

There’s a new Chicago hot spot that acts like a club but does business as a tobacco store. It’s the Marshall McGearty Lounge, which opened in Chicago’s

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Mail Delivers

THOSE WHO OVERSEE THE DIRECT mail industry’s welfare dread the beginning of every new legislative year. I’m undecided whether this should be characterized