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Chief Marketer Staff

  • DMA LAUDS U.S. COURT RULING ON CALIFORNIA FAX LAW

    The Direct Marketing Association said it is pleased with Monday’s US District Court decision that California’s fax-ban law as it applies to interstate faxes is pre-empted by federal laws.

  • DRAFT CHICAGO PROMOTES THREE TO VP

    Draft Inc. has promoted Melissa Clemente, Tina Cline and Holly Quinn to vice president.

  • TRAFFIX RESULTS UP FOR FOURTH Q, YEAR

    Interactive Media company Traffix Inc. posted net revenue for the fourth fiscal quarter ended Nov. 30, 2005 of $16.6 million, an increase of 54% from $10.8 million for the comparable quarter of fiscal 2004.

  • Agencies

    Volume Control

    Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast’s

  • Agencies

    Burned DMer Sues George Foreman

    FORMER HEAVYWEIGHT BOXING champion George Foreman was sued by a marketing company for allegedly breaking a contract to launch a line of premium steaks

  • Real Girls

    Dove received lots of accolades for its atypical Super Bowl spot last month. The ad drove home the message in 46 million homes that self-esteem is a real

  • Agencies

    Crowd Control

    WE DIRECT MARKETERS HAVE LONG BEEN CONCERNED about the ever-increasing crowd of offers competing for consumers’ dollars. And not without reason. In mid-December

  • Agencies

    Good News and Bad News

    MARKETERS BARELY GOT a chance to breathe a sigh of relief over the death of a do-not-e-mail bill in Illinois when two more fronts opened up in the battle

  • Agencies

    The Big Brands Still Don’t Get It

    HERE’S ANOTHER BRAND AD THAT TAKES A LITTLE figuring out.

    The most important elements seem to be one of the headlines, “How About a Free Hand?” and a picture of a woman’s hand holding a soccer ball signed by Olympic champion soccer player Carla Overbeck.

  • Agencies

    Something Happened

    MANY MAILERS NO DOUBT thought they’d be telling their great-grandchildren to quit griping that postal reform still hadn’t gone through. I was there when