Author

Chief Marketer Staff

  • News Brief-American Family Insurance

    American Family Insurance yesterday kicked off the Jingle Dreams contest and tour. People create and upload videos on new video casting company, Audition Booth

  • BBDO/Alcone Win Work for Arby’s

    Arby’s Restaurant Group, which relies heavily on in-store P-O-P to promote its products, has engaged a new agency to handle that work as well as social media, digital and advertising

  • Nivea Facebook Contest Will Unite Couples in Times Square at New Year

    It may have escaped notice by the unromantic among us, But skincare brand Nivea has been owning the romantic aspects of New Year’s Eve in Times Square for two years now, last year going so far as to build a Kiss Platform

  • Email

    Postholiday Email Campaigns to Consider

    If you market to consumers, you probably spent months formulating your Christmas season email strategy. But now that we

  • Good Service Key to Winning Back Customers

    If you’re an e-tailer sending out coupons via e-mail, thanks to friends forwarding to friends, you really never know who might end up taking you up on that offer.

  • Agencies

    Enhance Your Holiday Sales with Mobile Commerce Strategies

    Adding mobile commerce to your online sales strategy is an easy way to increase the reach of an online store and increase sales; after all, your mobile commerce strategy encompasses your email marketing promotions.

  • OfficeMax Takes Elves beyond the Dance Floor

    Four years ago, Office Max caught lightning in a bottle with its viral “Elf Yourself” feature that let users paste their photo onto a dancing elf and share the result with friends

  • Hostess, the Latest Brand to Take on “Shrek”

    When a brand ties with a movie property it’s all about entertainment whether the brand is a cereal, a shoe or, in this case, a Hostess donut

  • Social

    Are Apps Overrated?

    A new study, commissioned by promotion and experiential agency Moosylvania, found that the majority (80%) of smartphone users surveyed used apps

  • News Brief-MapQuest

    MapQuest: the AOL subsidiary that helps countless people find their way around is rewarding visitors with the chance to win “Free Gas for a Year”