Chief Marketer Staff

• Clock Manufacturer Finds Time for New and Traditional Media

  With municipal budgets tighter than ever, selling into the school market is a challenging task for companies like Dassel, MN-based American Time & Signal.

• The Web That Binds: Four Keys to Cross-Channel Engagement

  For most branded manufacturers and retailers, the new age of retail is awash with possibility. Here, price is not the determining factor as to who gets the purchase. Nor even is it geographic proximity to a physical store. No, here it

• Agencies

  Progressive Enterprises, Affinity ID Take NCDM Database Awards Top Prize

  Progressive Enterprises and Affinity ID brought home both the gold award within the multichannel marketing category and the platinum award for general excellence at the NCDM 2010 Database Awards

• Ten Key Ecommerce Strategies for 2011

  Ecommerce changes rapidly each year, so consumers will be expecting more from online merchants in 2011. The 10 strategies below can help accelerate your ecommerce efforts throughout next year so that you can not just meet but also surpass those expectations

• The Essential Ecommerce Video Cheat Sheet

  A retailer adding videos online or to emails will find plenty of jargon to contend with. This glossary will help in communication when producing and implementing video as well as providing an overview of key concepts to consider.

• Social

  “Tron: Legacy” Facebook Promo Puts Fans in the Movie

  As if any were needed, Disney is building buzz for the Dec. 17 release of its new 3-D sci-fi adventure “Tron: Legacy” with a social app that lets users put themselves at the handlebars of a lightcycle from the picture

• Getting a Grip on Groupon

  To judge how hot the “social coupon” space is now, try this unscientific experiment. Look up an online article on one of the category leaders—Say, Groupon or LivingSocial.com

• Digital

  Boost Results With Actively Managed Search

  All aglow thus far, the 2010 holiday shopping season has delighted a wide range of marketers, but expectations for holiday success vary widely, just like the metrics that have already hit the newswire.

• Agencies

  Last-Minute Marketing Strategies Include E-mail, Loyalty Efforts

  With roughly a week and a half before Christmas, it would be easy for marketers to feel their fates have been set. It would also be incorrect, according to Dennis Armbruster, managing partner at LoyaltyOne Consulting.

• Agencies

  Plan for the Future With Basic Direct Mail Analysis

  Where are you going next year? What direction do you want to take your business? Before you sit down to put together next year’s direct marketing plan, take a look at where you have been and what you have done.