Chief Marketer Staff
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Agencies
Chief Marketer Listline
Chief Marketer and NextMark offer you a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · …
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Email
Look Beyond Email Metrics to Measure Email Effectiveness
One strength of email as a marketing tool is its measurability. But if you measure the effectiveness of your email campaigns in a vacuum, relying exclusively on standard medium-specific metrics such as open and clickthrough rates, you could be underestimating their effectiveness.
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Email
From Email to Online: Ensuring a Seamless Customer Experience
As an email marketing professional, you obsess about maintaining and growing a database of responsive subscribers, ensuring that your emails make it through the myriad filters to their inboxes, and creating messages that are compelling enough to entice recipients to open them and respond. But you probably don’t worry too much about what happens once those recipients do click through.
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Agencies
Credit Processor to Increase Postcard Mailings
Credit card processing firm Commerce Payment System Inc. is planning to vastly up its postcard marketing efforts after strong results in 2010.
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Kraft Takes Philly Marketing Beyond Refrigerated Aisle with Paid eBook
Kraft Foods has taken a further step into the realm of charging for brand-related content with the release in eBook form of a new collection of recipes for its Philadelphia Cream Cheese brand
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Simon Malls Add Last Holiday Ingredient: SMS Deals
Simon Property Group has mobilized for Christmas in a big way. In addition to launching a branded smartphone app, linking many of its properties to Foursquare
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User Experience is Critical in B-to-B Website Design
The growing importance of websites in marketing communications has made savvy B-to-B marketers take notice of just how powerful a tool a great site can be for customer communication, prospect conversion and establishing a leadership position within an industry.
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Should You Think Quality or Quantity in B-to-B Lead Gen?
The bottom line in any marketing campaign today is return on investment. That makes it imperative to know what matters more in your lead generation efforts, quality or quantity.