Chief Marketer Staff

• Listline e-Newsletter 04/14/06

  Morgan Direct Inc. has become an exclusive co-manager of several lists
  of Latin American consumers. More than 8.6 million names are available
  on the Latin American Countries e-mail and postal master file. Separate
  files are available for Puerto Rico, Mexico and other Latin American
  countries.

• Agencies

  Taco Bell Searches for ‘El Presidente’

  Taco Bell is giving consumers a chance to earn the coveted title of “El Presidente” under a new promotion that gives away 1 million pesos and a trip to the QSR’s headquarters on a corporate jet.

• Bacardi to Sponsor Online and Mobile Radio Service

  Bacardi is sponsoring an online and mobile radio service set to launch next month for the over-21 market.

• Kraft Promotes Finard to Global Post

  Kraft Foods named Jeri Finard to oversee new-product growth and set global category strategies as executive VP-global category development.

• Agencies

  CitiFinancial Revs Up Mustang for Sweeps Prize

  CitiFinancial, Inc. is driving its NASCAR Bush Series sponsorship of the No. 90 Citifinancial Ford with a sweeps that will give one consumer the keys to a 2006 Ford Mustang.

• News Brief

  ALLOY MEDIA + MARKETING: New York, bought Sconex, Inc., a social networking site for

• Agencies

  Traffix Reports Income Decline

  Traffix Inc. reported net income of $423,000 for the first quarter, down from $623,000 last year.

• PartnerCentric Merges With Amwso

  PartnerCentric Inc., an online provider of affiliate marketing services, is merging forces with Amwso, a professional affiliate management group based in Asia.

• Agencies

  Florida Fines Sports Authority for State DNC Violations

  A Florida judge has issued a record $112,500 judgment against Sports Authority Florida for calling consumers on the state’s “Do Not Call” list, according to wire service reports.

• Agencies

  Dolphin Granted Access to InfoUSA’s 1998, 1999 Records

  A Delaware court has given Dolphin Limited Partnership I, L.P. the right to inspect financial records for information provider InfoUSA, according to Dolphin.