Chief Marketer Staff, Author at Chief Marketer

‘Entertainment’ Books Discover GPS

Technophiles can now get their dining and entertainment discounts via GPS. Coupon-book publisher Entertainment Publications has launched SaversGuide, a GPS subscription service offering 45,000 discounts from restaurants, hotels, retailers and entertainment venues. GPS users plug into the geo-coded service to find local deals across the U.S., Canada and Mexico.

P&G Disputes Unilever Claims for Competing Body Lotion

The National Advertising Division of the Council of Better Business Bureaus, Inc. has recommended that Unilever end certain claims it is making about its body lotion. The NAD review came after Procter & Gamble, which markets a competing product, issued a complaint.

Agencies

Retailers to Top Up Visa Cards

Visa USA is lending its debit card to strengthen the bond between retailers and shoppers.

AT&T Webisodes Takes Fans Up Close with Athletes

Sports enthusiasts can now catch a play-by-play tour of their favorite athletes’ homes through a series of streaming video webisodes—produced and branded by AT&T—which provide fans with a behind-the-scenes peek into their lives and a chance to win prizes.

Agencies

Experian Exits Incentive Marketing

(Direct Newsline)—Experian will close most of its incentive and loyalty programs, including Web-based incentive marketing, and will lay off two-thirds of the staff in its MetaReward subsidiary or about 50 people, according to a report in ClickZ.

Ben & Jerry’s Offers Free Cone Day

Ben & Jerry’s is offering consumers a sweet incentive to boost brand loyalty among its already loyal following—free scoops of ice cream for a day.

Agencies

P&I Postscripts

VESDIA CORP.: and school-fundraiser Schoolpop have bought…THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has debuted its new…

Agencies

How to Build a Media Mix Model

Confused about how to attribute credit for sales and brand-building success? You’re not alone. It’s a hot topic given the level of media spending in digital formats and continued media fragmentation. But there’s a way to do it called media mix modeling. And it should be at the head of every marketer’s priority list.

Agencies

Search Engine Measurement and Brand Advertising

Measurability has made search engine marketing. In large part, its success as an online medium was built on two factors: One, everybody searches the Internet, and more and more they’re doing it before making a purchase. But what does that mean to brand advertisers?

Agencies

ROI Buffet

Marketers wondering whether their Web site search engine optimization costs are paying off have a tool at their disposal to evaluate its ROI.