Author

Chief Marketer Staff

  • China on the Rise as Spam Source

    The U.S. is sending fewer spam e-mail messages out into cyberspace, but the unpermissioned output from China is on the increase, according to a new report from security firm SophosLabs.

  • Reisberg Honored as B-to-B Marketer of 2006

    Jerry Reisberg, managing director of Leaps&Bounds LLC and a 40-year veteran with Dun & Bradstreet, was named the 2006 B-to-B Marketer of the Year by the Direct Marketing Association Business-to-Business Council during its Direct Marketing to Business Conference in Orlando FL last week.

  • Court Upholds State Anti-telemarketing Law

    A high court in North Dakota ruled Friday that federal telemarketing laws don

  • Coke Q1 Sales Flat, Water and Sports Drinks See Growth

    Quarterly profits at Coca-Cola have been boosted by sales of its PowerAde sports drink and Dasani bottle water brands. The company also posted strong growth in such countries as China, Russia and Turkey, which reported an uptick in case volume.

  • Listline e-Newsletter 04/21/06

    List Services Corp. recently assumed management of the Home Based
    Business Club (HBBC) buyers and enhanced files. More than 1.2 million
    buyers are available.

  • Agencies

    Toyota, Motorola and Others Tout Brands in New Reality Show

    Marketers have lined up to back NBC’s newest reality quest series, Treasure Hunters. Attendees at the Association of National Advertisers Forum for Branded Entertainment on Wednesday got a preview of branded entertainment deals tied to the new show.

  • Bud Light Sponsors New JibJab Joke Site

    Bud Light is sponsoring a new viral humor site by JibJab that lets users store and share funny e-mails, pictures and jokes with the cyber world.

  • Agencies

    Wal-Mart Hosts ALL YOU Spring Event

    Wal-Mart will host “Fresh Start for Spring” events this weekend in 1,000 stores with six sponsoring brands: Weight Watchers, Suave, Nature Made, Mott’s, Sunkist and WD-40.

  • Dr Pepper to Reign as Official Soft Drink of Amateur Athletic Union

    Dr Pepper has signed a deal to become the official soft drink of the Amateur Athletic Union.

  • News Brief

    APPLE COMPUTER, INC.: said Wednesday that for its second quarter, the company