Chief Marketer Staff

• Sweet spot

  Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively

• Greased Lightning

  When Castrol Syntec, a premium motor oil, sought a new way to reach its young, car passionate audience, the brand found its mark with video games. In

• Agencies

  Room Service

  SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the

• Agencies

  Harley Dealers Rev Up E-mail

  Most Harley-Davidson bike owners are probably too busy to sit down and read much. But there is one thing they’re likely to scan when it comes in: the

• Agencies

  As Seen on the Web

  WELL, THAT NEVER HAPPENED before. I think I’ve mentioned that I’m a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage

• Hitting a High Note

  Much as he’d like to be thought of as a regular guy, women still weep when they hear Paul McCartney’s voice. At least they did last September at the offices

• Burger King & the NFL

  An NFL partnership last football season was just what Burger King (BK) cooked up to promote a limited time only burger and fries offering. The fast food

• Illusionary Wonder

  A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.

• Agencies

  An A+ in Direct

  Brace yourself, direct response industry. The younger generation from the Show Me state is about to show you a thing or two. At the Missouri School of

• Agencies

  Down to Earth

  MOBILE MARKETING is on the way, and it will usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed