Chief Marketer Staff
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Agencies
Marketing and Finance Out of Step
HERE’S MORE PROOF THAT marketing and finance are not in sync. A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s
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Agencies
As Seen on the Web
WELL, THAT NEVER HAPPENED before. I think I’ve mentioned that I’m a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage
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Tinker Tailored
The appliance brand dove into its first-ever film tie-in with 20th Century Fox’s Robots, matching Sunbeam products to the animated film’s characters.
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Greased Lightning
When Castrol Syntec, a premium motor oil, sought a new way to reach its young, car passionate audience, the brand found its mark with video games. In
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Top Cats
The Meow Mix Co. is heading back to TV, this time in its very own spoof reality show highlighting cats (of course) as the stars. In a take on popular
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from Boardroom to Bonanza
The kudos keep rolling in for Pontiac’s star turn on The Apprentice. It has netted an EMMA, an Interactive Marketing Award and a PRO Award (all from PROMO),
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Bullet Proofs
There’s a small, but extremely active knife-collecting subculture in America. Most of these folks are tougher than a $2 steak. For all that toughness,
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Agencies
Cruise Line’s E-mailing a Hit
NEW EVIDENCE THAT e-mail marketing is maturing can be seen in the success of cruise line Royal Caribbean International’s recent online video campaign.
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Agencies
The Idiot Box Smartens Up
WELCOME, TELEVISION! For years you’ve been the last great bastion of brand marketing. With the exception of late-night spots, most of your dollars have