Chief Marketer Staff
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Email
Spammer Threatens No-Contact List Registrants with More Spam
In what appears to be a glaring example of do-not e-mail registries
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Agencies
SPSS Has Revenue, Income Growth in First Quarter
SPSS Inc., Chicago, generated net revenue of $62.2 million and $4.8 million in net income during first-quarter 20006, compared with $57.5 million in revenue and $2.4 million in net income a year earlier.
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Agencies
First Watch Awards Advertising Contract to Dunn&Co
First Watch Restaurants, Inc. has awarded its creative and media duties to Dunn&Co., a marketing and advertising agency based in Tampa, FL. Neither company announced the expected billings, but First Watch does plan to significantly increase its marketing investment over previous years
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Heating Up Summer Travel
With fuel costs spiking the cost of both air and highway travel, tourism brands are fielding sweetheart offers to get vacationers to leave home this summer.
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Agencies
AARP Picks First Hispanic Celebrity Endorser
AARP, the organization for people over fifty, has launched a multichannel marketing effort aimed at the Hispanic/Latino market. The goal of the new push will be to develop awareness about AARP within the Hispanic community, and to acquire new members.
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Agencies
Sunbeam’s ‘Robotic’ Success
Sunbeam Products’ greatest invention last year may have been its trip to the movies. The resulting campaign took the 2006 EMMA for best film tie-in.
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Agencies
USPS Proposes 9% Standard Mail Rate Hike
The U.S. Postal Service wants to raise standard mail rates by an average of 9% and all rates by approximately 8.5%, and will ask for those hikes in a filing with the Postal Rate Commission later today.
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Digital
Watson Offers Hands-Free Search of the Web and Beyond
In the search for the next big thing in search, a number of developers are poking around in contextual search, designing software applications that can look at the document on your computer screen, figure out its meaning and significance, and then go get other documents that are related to it but that you might not have known about