Chief Marketer Staff

• Listline e-Newsletter 05/05/06

  Fasano and Associates was recently named manager of the Ascot Seniors
  list. It’s comprised of more than 2.5 million men and women 55 and
  older.

• Universal Studios Consumer Products Adds Mobile Division

  Universal Studios Consumer Products Group is turning to the small screen to build additional revenue from its properties via a new mobile entertainment division.

• Standard Mail Rates Could Rise by 9%

  (Direct Newsline)—Standard mailers would have to fork over some 9% more in postage costs under the U.S. Postal Service’s just-announced rate case filing with the Postal Rate Commission. First class stamp prices would go up by 3 cents.

• Agencies

  News America Taps Ross for Entertainment Division

  News America Marketing has formed an Entertainment & Specialty Marketing division led by studio veteran Steve Ross.

• People in the News

  Atlanta-based Mastermind Marketing promoted Ilana Shusman to account executive and hired Meredith Bazzell as an account coordinator.

• News Brief

  NIKE: is expanding its licensing business under a new partnership with the

• Web Marketing: Knowing When It’s Time to Meet the Parents

  Because dating normally has a long “sales cycle” before moving into engagement and then marriage, trying to get to the meet-the-parents stage too early often leads to losing the “prospect” completely. Online marketing for considered-purchase items is very similar

• Agencies

  Former Spam King Wallace Ordered to Pay $4 Million

  A New Hampshire federal district court has ordered former self-proclaimed spam king Sanford Wallace to pay more than $4 million he allegedly obtained by downloading spyware onto consumers

• Industry Awaits Postal Bill Conference Committee

  As mailers study the details of the U.S. Postal Service

• Suit Seeks to KO New York Internet Tobacco Law

  A group of cigarette distributors and sellers has sued New York state in an attempt to overturn a law banning Internet, telephone and mail order tobacco sales, according to wire service reports.