Chief Marketer Staff
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People in the News
Millard Group Promotes Two
Millard Group, a subsidiary of infoUSA, has announced the promotions of Audrey Wallis and Steve Perkins to the positions of vice president for sales and list management. -
Listline e-Newsletter 05/05/06
Fasano and Associates was recently named manager of the Ascot Seniors
list. It’s comprised of more than 2.5 million men and women 55 and
older. -
Universal Studios Consumer Products Adds Mobile Division
Universal Studios Consumer Products Group is turning to the small screen to build additional revenue from its properties via a new mobile entertainment division.
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Standard Mail Rates Could Rise by 9%
(Direct Newsline)—Standard mailers would have to fork over some 9% more in postage costs under the U.S. Postal Service’s just-announced rate case filing with the Postal Rate Commission. First class stamp prices would go up by 3 cents.
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Agencies
News America Taps Ross for Entertainment Division
News America Marketing has formed an Entertainment & Specialty Marketing division led by studio veteran Steve Ross.
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People in the News
Atlanta-based Mastermind Marketing promoted Ilana Shusman to account executive and hired Meredith Bazzell as an account coordinator.
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News Brief
NIKE: is expanding its licensing business under a new partnership with the
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Web Marketing: Knowing When It’s Time to Meet the Parents
Because dating normally has a long “sales cycle” before moving into engagement and then marriage, trying to get to the meet-the-parents stage too early often leads to losing the “prospect” completely. Online marketing for considered-purchase items is very similar
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Agencies
Former Spam King Wallace Ordered to Pay $4 Million
A New Hampshire federal district court has ordered former self-proclaimed spam king Sanford Wallace to pay more than $4 million he allegedly obtained by downloading spyware onto consumers
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Industry Awaits Postal Bill Conference Committee
As mailers study the details of the U.S. Postal Service