Chief Marketer Staff

• Agencies

  Volkswagen Hires Agency for Product Placement Deals

  Volkswagen of America has hired product integration agency Creative Entertainment Services (CES) to develop brand building platforms in film and television properties. The car dealer plans to broaden its entertainment marketing capacity.

• Denny’s Strikes It Big with Bowling Promotion

  Denny’s restaurants are sending consumers bowling under a new in-store promotion to further extend its support of the Pro Bowlers Association.

• Agencies

  Mazda Pairs with Google Earth for Sweeps

  Mazda North American Operations is out with a new sweepstakes that drives consumers to an online globe to search for the hidden location of on of its cars and a chance to win a vehicle.

• News Brief

  GREEN MOUNTAIN COFFEE ROASTERS, INC.: has purchased the outstanding shares of

• Second Suit Alleges Spyware-related Click Fraud at Yahoo!

  A second lawsuit has been filed alleging that Yahoo is using spyware to distribute pay-per-click ads.

• Porn Group Files for Injunction against Utah No-E-mail Registry

  Pornography trade group the Free Speech Coalition has filed for a preliminary injunction against the state of Utah aiming to stop the state from enforcing its so-called child-protection do-not-e-mail registry.

• Search Marketers Take On Many Other Jobs: Report

  Search engine marketers may be in danger of taking on too many responsibilities that distract them from their SEM function, according to a study published today by search marketing firm iProspect and Jupiter Research.

• Redcats Buys Sports Gear Catalog

  Redcats USA, a subsidiary of Paris-based PPR, announced on Friday that it plans to acquire the catalog and Internet retail operations of The Sportsman

• Revenue and Losses Widen at 24/7 Real Media

  Internet ad company 24/7 Real Media reported wider Q1 losses on a 48% increase in sales over the same quarter in 2005.

• People in the News

  Millard Group Promotes Two
  Millard Group, a subsidiary of infoUSA, has announced the promotions of Audrey Wallis and Steve Perkins to the positions of vice president for sales and list management.