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Chief Marketer Staff

  • Habeas Unveils Reputation Service

    E-mail accreditation firm Habeas yesterday unveiled SenderIndex, an e-mail sender reputation-monitoring service created mainly for e-mail receivers using data from its network of more than 60 million IP addresses and domains.

  • Fee Increase Sought for National DNC Registry Access

    A rate increase proposed by the Federal Trade Commission for industry access to the National Do Not Call (DNC) Registry could take effect Sept. 1. The move would amend the Telemarketing Sales Rule and change the fee scale.

  • Tacoda and Tremor Network Form Strategic Partnership

    Online advertising network Tacoda Inc. has formed a strategic partnership with Tremor Network, a rich media and video advertising technology firm. The partners will offer targeted video advertising based on consumers’ behavior and interests.

  • News Brief

    PAPA GINO’S: is out with a new pizza product, the

  • Agencies

    Loose Cannon: I Can Name That Premium In Three Notes

    When the most novel idea in the Incentive Show’s exhibit hall involves mucking out a horse stable, there’s trouble – big trouble – in premium land.

    While it’s true that most of the show’s offerings aren’t geared toward direct marketers, in years past there were always a few items that could capture a DMers’ fancy. Not so this year. The hot trend on the exhibit hall floor was actually an echo of something that crashed and burned nearly five years ago.

  • Mail Stream: A Report on Incoming Direct Mail

    RedEnvelope Salutes Mom As the second Sunday in May nears, RedEnvelope encourages recipients to remember an important woman in our lives — mom. The front cover of the merchandiser’s latest 36-page catalog features a man kissing his mother on the cheek …

  • Listline e-Newsletter 05/08/06

    String Letter Publishing has appointed Statistics to manage the Acoustic
    Guitar and Strings Magazine lists. The larger publication Acoustic
    Guitar has 46,903 subscribers.

  • Agencies

    Starbucks Hires William Morris to Promote Music, Film

    Starbucks Corp. is redefining the casting couch. The mega coffee-maker has gone from staking a claim in the music business to dabbling in movies to announcing a partnership last week with the William Morris Agency to put an emphasis on identifying music, film and book projects that it can promote and distribute from its stores. The effort is a bid to enhance the overall entertainment experience for its millions of dedicated coffee drinkers.

  • Agencies

    Crown Royal to Add Contestant’s Name to NASCAR Sponsorship

    Crown Royal will put a consumer’s name into the official title of a NASCAR race next year, in a contest that marks the first time the name of a major professional sporting event will be awarded to a consumer, Crown Royal said.

  • Pepsi to Change Life Water Packaging in Glaceau Settlement

    PepsiCo, Inc. has agreed to change the look of its new Life Water drink to settle a lawsuit filed last month by Energy Brand claiming that the Life Water packaging looked a bit too much like its Vitaminwater.