Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Cheryl & Co Welcomes Summer Cheryl & Co. ushers in the beginning of summer with its “Memorial Day 2006” catalog. Red, white and blue accented sweet treats and American flags fill the front cover of the 32-page book, and the cataloger devotes the first …

• Listline e-Newsletter 05/19/06

  Money Making Opportunities Magazine has named Listdata Management
  Services Inc. to oversee its Money Making Opportunities Superfile. More
  than 1.1 million subscribers are available. Sources include direct mail,
  space advertising and the Internet.

• AGs Call for Further Review of Alcohol Marketing

  In response to a Federal Trade Commission request for public comment on an additional review of issues related to alcohol marketing, a committee of state Attorneys General have urged the commission to take a hard look at the role that alcohol marketing plays in promoting underage drinking.

• Agencies

  Embassy Suites Suits Up For Apprentice Task

  Embassy Suites Hotels will appear on The Apprentice next week for its first-ever task sponsorship by giving competing teams a chance to create a new look for hotel employees.

• Agencies

  AT&T, Taps Cars Movie in Multi-Million Direct Mail Campaign

  AT&T is rolling out a new campaign to promote the upcoming release of the Disney/Pixar animated feature Cars via a direct-mail campaign and interactive Web site touting its lightning-fast products and services.

• Agencies

  Mutual of Omaha Readies Wild Kingdom Tour

  Mutual of Omaha Insurance Co. takes its iconic Wild Kingdom on the road next month.

• Agencies

  Brands to Pitch Samples at Wrigley Field

  When Chicago Cubs fans hit the stands of Wrigley Field next week for a taste of America’s favorite pasttime, they may end up snacking on some free nuts as well.

• News Briefs

  THE ASSOCIATION OF VOLLEYBALL PLAYERS: has entered into a multi-year sponsorship extension with John Paul Mitchell Systems making the company the official hair care product of the AVP Crocs Tour through the 2008 season. The hair products company has …

• Win With Vin

  Not that he needs our endorsement, but we sympathize with Vin Gupta in his fight to keep the scavengers at Dolphin from horning their way onto the InfoUSA board.

  It

• AOL Acquires Online Video Ad Firm Lightningcast

  AOL LLC has acquired broadband video advertising firm Lightingcast Inc. of Washington DC. The deal closed on May 17. Terms were not disclosed. Lightningcast had been privately owned.