Author

Chief Marketer Staff

  • USPS Posts Income, Volume Gains in March

    The U.S. Postal Service generated net income in March of $295 million before escrow allocation, according to financial statements released by the agency.

  • First MSN Phisher Gets Jail Time

    An Iowa man has become the first to be convicted of perpetrating a phishing scam against Microsoft’s MSN portal customers.

  • Office Depot Buys Allied Office Products

    Office Depot announced Friday it has acquired Allied Office Products, a $300-million office products and services company with a strong presence in the Northeast.

  • Agencies

    Loose Cannon: A Boy Named Sue

    News item: The nation’s largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million to individuals who served as lead plaintiffs in class-action lawsuits, despite a New York law that prohibits attorneys from promising anything of value to induce a person to bring a lawsuit. Milberg Weiss itself realized hundreds of millions of dollars in fees, according to court documents….

    One will rarely lose friends by picking on a law firm in trouble, but here I must tread carefully. You see, dear readers, my hands are not entirely clean in this matter: During the past two decades I have served as a lead plaintiff in a number of direct marketing-related actions launched by Milberg Weiss. The details of three such suits follow.

  • Anheuser-Busch Buys Rolling Rock for $82 Million

    It’s been a marriage in the making. Anheuser-Busch said Friday that it has purchased the Rolling Rock brands from InBev USA for $82 million.

  • The Culture Code

    The Culture Code for Germany is perhaps best illustrated in a story: Lego, the Danish toy company, found instant success with their interlocking blocks in the German market, while sales foundered in the U.S.

  • Social Media: Out of Control, on Target, and Changing the Rules

    Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later

  • Global Marketing: Triage and Nuance

    Whenever companies ask me about best practices for their global adventures, I always echo the character in the film Jerry Maguire” and ask them to “show me the money!”

  • User-Generated Content: The Good, the Bad, and the Ugly

    User-generated advertising is all the rage. Trying to leverage the passions behind blogging, texting, MySpace-ing, and YouTube-ing, marketers are buying into the notion that, hey, our customers can come up with some great ideas too.

  • Email

    E-Mail Marketers: Customers Tell You What They Want

    What do favorable brand perceptions, trust, and relevance all have in common? They were all found to be the most effective e-mail marketing tactics for eliciting a favorable response