Chief Marketer Staff

• Agencies

  AOL, CBS Team for Online Treasure Hunt

  AOL is launching a one-of a kind online treasure hunt this fall that will send puzzle-solving enthusiasts on a hunt for real-life treasure.

• Agencies

  Dell to Open Retail Stores

  Dell is opening its first retail store this summer as the kick off to a pilot program that will bring more stores by yearend, according to news reports.

• DMA Says Direct Marketing Growth Fell in Q1 2005

  (Direct Newsline) — Direct marketing industry growth declined in first quarter of 2006, falling below the robust growth levels they have attained during the last two years, according to the Direct Marketing Association’s quarterly business review.

• Tyson Promotes Bond to CEO

  Tyson Foods has named Richard Bond as President-CEO of the meat company, starting this week.

• Applebee’s CMO Resigns

  Applebee’s International, Inc.’s CMO John Cywinski has resigned from the company to spend more time with his family, the company said last week.

• Agencies

  Toyota Hires Velocity Sports & Entertainment for NASCAR Sponsorship

  Toyota Motor Sales, U.S.A. has chosen Velocity Sports & Entertainment to drive activation of its sponsorship of the NASCAR Nextel Cup Series and the Busch Series, which begins next year.

• News Briefs

   

• Gap Prepares to Launch Online Footwear Business

  Gap Inc. plans to launch an online footwear business in time for the holiday shopping season.

• InfoSearch Reports $2.9 Million in First Quarter Revenues

  InfoSearch Media Inc. reported $2.9 million in revenues for the first quarter that ended on March 31, reflecting a 77% increase, compared the $1.6 million in revenues it reported for the same quarter in 2005.

• Ray Butkus Named President and CEO at Automated Resources

  Direct marketing veteran Ray Butkus has been appointed as president and chief executive officer at Automated Resources Group LLC, a database marketing, subscription fulfillment and loyalty marketing services firm.