Chief Marketer Staff

• Online Retail Sales to Hit $211 Billion: Report

  Just three years ago, online sales reached $100 billion. And this year, that number is expected to soar past $200 billion, according to a new study.

• News Briefs

  GAP INC.: plans to launch a new online footwear business through its e-commerce division Gap Inc. Direct. The new business, which will feature top fashion brands for women, men and children, will be available for the 2006 holiday season, the company …

• Email

  Ten Ways to Improve Your Landing Page

  You spend an extensive amount of time creating just the perfect e-zine or marketing e-mail. The copy is right, the creative is on target and you know you are serving your audience. After you send the e-mail, something happens. The results are lackluster and you’re just not sure why.

• Agencies

  Keep Your Copy Short and Sweet

  People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.

• Agencies

  Brewery Adds Blogs And Marketing Site

  Will blogs sell beer? One microbrewery in Connecticut hopes so.

• Online Sales to Pass $200 Billion: Study

  Online sales, which hit the $100 billion mark just three years ago, will pass $200 billion, according to a study from Shop.org and Forrester Research. In fact, total sales (including travel) are seen as reaching $211.4 billion. Sales excluding travel will hit $138 billion.

• Agencies

  Harte-Hanks Acquires Print-On-Demand Service Provider

  Harte Incs Inc. has acquired digital printing capabilities from PrintSmart Inc., a print-on-demand firm based in East Bridgewater, MA. Terms of the purchase were not disclosed.

• Agencies

  Operation Global Con Nets Hundreds of Scammers

  More than 565 people have been arrested as part of

• Agencies

  Personnel Costs Affect Customer Support Operations ROI: Study

  Personnel costs are the largest single cost for firms

• McCarthy Promoted to CEO of Allant

  Terrence E. McCarthy has been promoted to CEO of Allant, a business intelligence and analytics firm.