Chief Marketer Staff
-
Agencies
Microbrewery Tries Online Approach
New England Brewing Co. is heavily restricted both legally and financially in how it can advertise. So Rob Leonard, owner and brewmaster at the 17-year-old beer maker has engaged New Haven’s Heavybag Media to get the word out both online and offline beginning this month.
-
Agencies
Tips & Teasers
ConnectMeVoice, a provider of small business phone system solutions, has relaunched its Web site.
-
Agencies
Site uses search to help grooms gift their best men
There’s no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don’t they want the same treatment?
Ramin Ramhormozi thinks so. He’s developed Groomstand.com, a site that offers personalized gifts for the husband-to-be’s best men.
-
Agencies
Emotion runs high in direct mail copy
Emotion is a key tool in direct mail. When writing a sales letter you have to appeal to the emotional triggers that will hook your prospect.
-
Listline e-Newsletter 05/24/06
Trades Publishing Inc. launched four lists comprised of various
subscribers to Jobsite magazine. The largest, with 16,646 names, is
Jobsite HVACR. Others identify people concerned with flooring, framing,
drywall, painting and wall covering. -
Agencies
Unilever Airs Laundry in NYC
Unilever is airing its clean laundry in Manhattan to pitch a detergent intended for space-starved New Yorkers. The All Small & Mighty Clothes Bus is covered in all the shirts, shorts and socks that can be washed with one bottle of the super-concentrated variety of All detergent.
-
Agencies
McDonald’s Launches World Cup Burger
McDonald’s will soon serve up a mega-burger as part of a U.K. promotion tied to the FIFA World Cup.
-
Agencies
Toyota, Lexus Team Up for Monday Night Football Promos
Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include
-
Heineken Names Alloy to Reach African Americans
Heineken USA Inc. has named Alloy Marketing & Promotions (AMP Agency) to develop and execute its promotional marketing programs targeting the African-American adult consumer. The new assignment takes effect immediately.