Chief Marketer Staff

• Agencies

  Pepsi Soars with Superman Returns Sweeps

  PepsiCo. is rolling out a mega promotion tied to Warner Bros. Pictures’ Superman Returns, dangling a cash prize of $1 million.

• Agencies

  Taubman Incents Shoppers with Ice Cream Treats; Sweeps

  Taubman Centers will reward consumers visiting select shopping centers and area events over the Memorial Day weekend with sweet treats, including free ice cream and T-shirts as part of a new guerilla marketing campaign.

• Gillette CEO to Step Aside Amid Executive Changes

  Procter & Gamble is making key changes to top management at the recently acquired Gillette entity.

• Agencies

  CARU Asks Lionsgate to Pull DVD Spot

  Lionsgate Entertainment has been asked by The Children’s Advertising Review Unit to refrain from advertising one of its DVDs during times when children’s program is on television.

• News Briefs

  NATURE VALLEY GRANOLA BARS : has introduced AVP Pro Beach Volleyball packaging on boxes of Sweet & Salty Nut Granola Bars. The special-edition boxes feature images of AVP stars Kerri Walsh, Jake Gibb and Jason Ring, along with the tour schedule. The …

• Alterian Acquires Dynamic Direct

  Alterian, a database marketing services firm, has acquired Dynamics Direct, an online marketing technology company for an undisclosed sum.

• Yahoo Teams Up With EBay

  Yahoo Inc. has teamed up with online auction company EBay in a U.S. alliance that will attempt to take on Google Inc. and Microsoft Corp., according to wire service reports.

• IMN Names Collins Vice President of Marketing

  IMN (iMakeNews Inc.) has named Jo Ellen Collins vice president of marketing.

• Computer Mailing Inc Debuts Automotive Division

  Computer Mailing Inc., a direct mail printer, has launched a new automotive marketing division–Direct Drive Marketing

• Think Partnership Opens Hong Kong Office

  Think Partnership Inc. has opened a new office in Hong Kong. The Clearwater, FL company